| Papers [15-28] of 543 :: [Page 2 of 39] | | Go to page : <— 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 —> | |
|
|
Airline Sky Miles, 2008.
An examination of the emergence of sky miles and their marketing mix and effects upon the airline industry.
2,317 words (approx. 9.3 pages), 7 sources, APA, £ 50.95
»
Click here to show/hide summary
Abstract
This paper discusses the airline sector, an industry sector which mirrors the increased emphasis on both employees as well as customers that is one of the biggest changes in conducting business today. The writer explains that air miles emerged as a promotion strategy aimed to attract more customers. However, they have evolved to the point of significantly influencing the airline industry and customer satisfaction at unforeseen levels, and their role has grown as they lead to increased customer demands and increased competition between airline companies. The writer concludes that sky miles now represent a selection criterion when choosing an airline company, and consequently force companies to continually develop, and thereby improve, the overall image of the airline industry.
Outline:
Abstract
Emergence of Airline Sky Miles
Marketing Mix
Product
Place
Price
Promotion
Effects upon the Airline Industry
Increased Customer Satisfaction
Increased Competition Among Airline Companies
Conclusions
From the Paper
"Sky miles are travel services offered by airline companies as a reward for previous purchase of the company's products or services. They are generally earned through payments with credit cards and they can be used for flights, car rentals, hotel rooms' rentals or for shopping from airport stores or other partners' stores. Air miles are easy to use, have numerous applications and can even be sold, donated or transferred. The costs of purchasing sky miles are generally reduced, but these vary with each issuer. The costs include the amount of dollars clients have to pay in order to earn a mile and the annual fees demanded by some issuers."
| |
|
Air Cargo Security, 2008.
A discussion to understand gaps in the current screening of air cargo and the problematic regulations that dictate the screening processes.
2,425 words (approx. 9.7 pages), 10 sources, APA, £ 53.95
»
Click here to show/hide summary
Abstract
This paper discusses the current regulations for transporting cargo on passenger airlines and notes that transportation of cargo is a multi-billion-dollar business that is critical to the American economy and the health of the airline industry. Specifically, the paper presents an overview of current regulations regarding the industry and considers the possible effects of a mandate to have 100 percent of cargo screened by 2009. A review of existing screening technologies shows that, without efficiency, cost and technology improvements, meeting the mandate could prove impossible without crippling the air cargo industry.
Outline:
Abstract
Introduction
Regulations
Inspection Methods
Effects on Passenger Airlines
Technology, Funding must Provide Solutions
From the Paper
"But what exactly does it mean to "screen" cargo? Screening does not entail thoroughly inspecting every piece of cargo placed on aircraft, which could undermine the logistics of air cargo transport by creating cost and time pressures. In fact, ATSA did not establish a specific requirement or percentage of air cargo that needed to by physically inspected. Importantly, ATSA seemed to recognize that present screening methods would make it impractical for all air cargo to be thoroughly checked, and the legislation called for the acceleration of research development, testing, and evaluation of threat screening technology for cargo loaded onto aircraft. In short, ATSA, as it is currently written, allows for a great deal of unchecked cargo to be loaded onto passenger planes."
| |
|
Boeing's Strategies and Ethics, 2008.
An analysis of the elements impacting strategic decision making at Boeing Corporation.
1,427 words (approx. 5.7 pages), 3 sources, APA, £ 33.95
»
Click here to show/hide summary
Abstract
The paper identifies and analyzes the legal, ethical and socially responsible factors that impact Boeing Corporation. The paper also examines the three dominant factors of commercial aircraft demand, business jet demand and supply chain planning, forecasting, and manufacturing fulfillment that are central to Boeings' strategic and contingency planning. The paper focuses on the ethical violations that Boeing has been convicted of and the reactions to these violations by the Justice Department in their continual monitoring and auditing of the company.
Outline:
Executive Summary
Factor Analysis for Legal, Ethical and Social Responsibility
Factors influencing Boeings' Strategic and Contingency Planning Functions
From the Paper
"Foremost for Boeing, the issue of sexual harassment prevention is critical for their legal, ethical and social responsibility. Atkins (2006) discusses the $650M fine that Boeing had to pay the Justice Department for the attempted cover -up of their CEO's affair with an associate. Boeing's CEO Harry Stonecipher had ironically just begun working on a comprehensive ethics management program for all Boeing employees and certification process where each Boeing employee would sign a code of conduct. By far, this lapse in ethical judgment by CEO Harry Stonecipher proved to be one of the greatest distractions inside Boeing as well, as literally hundreds of millions of dollars of productivity were lost as employees, buyers, suppliers and customers. Sexual harassment is the most important factor affecting the legal, ethical and social responsibility of the company today."
| |
|
Commercial Space Travel, 2008.
An analysis of commercial space travel marketing in the aerospace industry today.
1,819 words (approx. 7.3 pages), 7 sources, APA, £ 41.95
»
Click here to show/hide summary
Abstract
The paper reviews the literature to determine what ongoing initiatives are taking place to help launch ordinary people into space today and in the future. The paper explores how these initiatives are being marketed according to the four 'Ps' of marketing; price, product, promotion and place. The paper concludes that the day when people of ordinary means will be able to afford a trip into space is not too far away. The paper also notes that although the price remains prohibitively high for most people, one can assume that like other technologies, the price will continue to drop as innovations are identified and competition increases.
Outline:
Review and Discussion
Conclusion
From the Paper
"The first private astronaut, Dennis Tito, had to pay the Russians $20 million for his brief visit to their space station just a few years ago, but by his accounts, the hefty price tag was well worth it. Likewise, the first private spaceship has already traveled into the lower limits of outer space to international acclaim and enthusiasm from private citizens who are now wondering if they too may have a chance to travel into space. It is little wonder then that there has been an increased amount of attention paid to recreational space travel as a natural extension of the various governmental and military-related space programs in place around the world today."
| |
|
The History of Aviation, 2008.
This paper explores the evolution and history of modern aviation.
1,344 words (approx. 5.4 pages), 5 sources, APA, £ 32.95
»
Click here to show/hide summary
Abstract
The paper describes the technological progress in aviation that was encouraged by both world wars. The paper then looks at the jet aircraft developed by the United States and the Soviet Union as a result of the Cold War. The paper points out that despite the underlying hostile motivations for its accelerated development, modern aviation has many positive humanitarian benefits.
Outline:
Background and History
The First Generation of Powered Aircraft
The Birth of Modern Aviation
Aviation in the Jet Age
Conclusion
From the Paper
"The Wright brothers achieved the first powered flight in 1903, with a 59-second flight that covered a modest 852 feet at an altitude of 10 feet (SASM, 2007). Within little more than a decade from this most humble of beginnings, powered aircraft flight evolved sufficiently for pilots to face each other in aerial combat to the death in the first generation of military combat aircraft featuring full-sized machine guns in World War I. By the end of the war in 1918, bombers capable of dropping nearly 2000 pounds of explosive ordinance were in use by the British and German force(Jackson, 2003)."
| |
|
Profiling Passengers, 2008.
This paper discusses the profiling of flight passengers for security reasons.
2,328 words (approx. 9.3 pages), 8 sources, APA, £ 50.95
»
Click here to show/hide summary
Abstract
In this article, the writer maintains that as a matter of policy or recommendation, airline passenger profiling may be continued but it should be closely monitored to prevent abuse. The writer discusses that the government should and must include the civil liberties group in the vetting process and every lesson learned from both negative and positive incidents brought about by airline passenger profiling studied and the good ones should be adopted while the bad ones left out. The writer notes that history shows the various actions by the government that curtailed civil liberties but this was the result of extenuating circumstances. The writer concludes that with terrorism amidst the United States at present, people must band together to help the government in stopping terrorists, even at the price of giving up a bit of freedom. But in giving up freedom, it should always be clear to the government that the action is a means of warding off "a clear and present danger" and once the danger has passed, the rights of those who gave something important must be restored.
From the Paper
"Profiling of any type whether racial, criminal, psychological, etc. is based on preconceived notions, data or information. In the long run, it may be construed to be based on stereotypes, biases or prejudices that do more harm than good. In the aftermath of the September 11, 2001 terrorist attacks in the United States, the airline industry realized the importance of having a system that could vet or analyze passengers checking in at U.S. airports. Several studies or recommendations have been made after 9/11 and airline passenger profiling became a contentious issue not only between the government and citizens but various human rights groups as well. Despite all the clamor on the pros and cons of airline passenger profiling, the United States government still had to implement a measure to prevent and/or detect in advance passengers that pose threats to airlines much like those who perpetrated the 9/11 attacks. "
| |
|
Airplane Industry Ethics, 2008.
This paper focuses on the National Transportation Safety Board (NTSB)'s conflicts of interest in investigating airplane crashes.
2,371 words (approx. 9.5 pages), 6 sources, APA, £ 51.95
»
Click here to show/hide summary
Abstract
The paper reveals that many families of the victims of airplane crashes believe the National Transportation Safety Board (NTSB) to be incapable of adequately monitoring the airline industries. The paper explains that these families charge that the NTSB is biased since it has too close a relationship with the airlines, which causes an inevitable conflict of interest. The paper points out the reliance on the airlines' integrity to hand over evidence from plane crashes and uses the crash of United Airlines Flight 585 in 1991 as a case in point. The paper discusses the need for a fair investigation and proposes using independent experts during crash investigations to achieve these unbiased findings.
From the Paper
"A plane crash, "whether a large commercial airliner or a tiny home-built ultra light sets into motion a flurry of events" and always inevitably cumulates with a National Transportation Safety Board investigation (Hise 1991:1). "The men and women of the NTSB have a rare breed of government job," in that they are nonpartisan, non-official law enforcement authorities given the investigational power to find the cause, "often beginning with little more than a handful of crushed aluminum, of almost every aviation crash they investigate" and issue a report on airplane crashes (Hise 1999:1). These men and women are supposed to be noble fact-finders, neither interested in the airline industry's financial future, the bottom line of corporate America, or even the feelings of the families and the victims of the crash."
| |
|
Cessna: Supply Chain Management, 2008.
A review on how Cessna achieved a dramatic transformation in its supply chain system with positive results.
950 words (approx. 3.8 pages), 2 sources, MLA, £ 23.95
»
Click here to show/hide summary
Abstract
The paper discusses the fact that optimizing performance in all fronts is of utmost concern for businesses today which are operating under intense competition. The paper states that the airline industry in particular, is witnessing a bad phase with many big airlines going bankrupt. Cost cutting and performance tuning measures are indispensable to aviation industry for survival. The paper discusses the case of Cessna, a leading aircraft company, which is a good example of how rationalizing supply chain management can result in considerable performance improvements and the profitability of the company.
Outline;
Abstract
Introduction
Conclusion
From the Paper
" The center point of Cessna's new initiatives aimed at rationalizing the Supplier chain management system, is the MPD process. The Maturity Path Development Process (MPD) is a process where Cessna officials sit together with their Suppliers on a regular basis and review the expectations and the quality and performance status met by them. Plans are drawn to highlight areas that need improvement and suppliers are expected to fulfill these requirements. In short, every month the suppliers are given a status briefing that explains how they fair with respect to the Baldrige benchmarks and the goals they have to meet in the short and long run. Within one year, it is expected that suppliers reach the 'growth supplier status' or be phased out."
| |
|
The Airline Industry, 2008.
Looks at human resource management in the volatile airline industry.
1,080 words (approx. 4.3 pages), 6 sources, APA, £ 26.95
»
Click here to show/hide summary
Abstract
This paper explains that, because the airline's needs are in a constant state of flux, the first step the human resources manager must take is to establish a system that allows for a regular evaluation of the ever-changing needs of the industry. The paper then points out that job security is a regular concern of airline employees at any level. Additionally, the paper relates that the three main issues that an airline industry human resources manager faces is the increase in the amount of outsourced jobs, recruiting personnel who are qualified to handle the increased level of technology involved in this industry and handling employee disgruntlements and possible strikes or other union-based actions.
From the Paper
"This idea of outsourcing is not unique to the airline industry and often times do not necessarily mean outsourcing to a computer program. Many of the airline industry's traditional jobs are now being outsourced to private companies. For example, such services as food services, maintenance and even ticketing are being outsourced to private companies that specialize in these services by contractual agreement. This trend clearly effects the airline human resources manager's role in that instead of working to recruit, train and supervise multiple departments internally."
| |
|
AirTran Airways, 2008.
An informative essay covering the reasons for success achieved by AirTran Airways.
1,599 words (approx. 6.4 pages), 10 sources, APA, £ 37.95
»
Click here to show/hide summary
Abstract
The paper discusses the background and activities of AirTran Airways, one of the largest and most successful low-fare airlines in the United States. AirTran Airways has received several awards and recognitions for its performance and service. The paper states that the success experienced by AirTran airways is a direct result of its effective marketing strategies which addresses the target market through the marketing mix of "four P's": product, price, place and promotion. The paper elaborates on these parameters that have enabled the airline to achieve its success.
From the Paper
"In general, AirTran Airways at its start-up attracted customers through the advertisement of low air fares, and expansion strategy that was aggressive, and a promotion that allowed customers between the ages of 18 and 22 years old to purchase flights very cheaply by flying stand-by (Barrett, 2006). Successful promotional strategies resulted in AirTran Airways being one of only a few airlines that recorded profit after the terrorist attacks of September 11, 2001 (Barrett, 2006). Furthermore, AirTran Airways has reported steady increases in its annual revenue over the past years since its inception."
| |
|
Human Resource Challenges in the Airline Industry, 2008.
A look at the challenges facing divisions of human resource management within the airline industry and some possible solutions to these challenges.
1,255 words (approx. 5.0 pages), 6 sources, APA, £ 30.95
»
Click here to show/hide summary
Abstract
The paper discusses five of the challenges faced by human resource management in the airline industry. The paper relates that these challenges include the need to ensure cost effectiveness, recruit and retain qualified employees, maintain employee satisfaction, and maintain union relations. The paper discusses each of these challenges and investigates them in relation to certain issues within the airline industry.
From the Paper
"Another key issue faced by the airline industry is the use of contingent workforces. This is an issue that is not unique to the airline industry, but instead is on the forefront of all service industries. Contingent employees include "independent contractors, leased employees, freelancers, temporary workers and seasonal employees (Pratt, 2002)", which are willing to work in positions within the airline industry for monetary compensation only, without any benefits. The utilization of the contingent workforce may especially be desirable to the low cost/ no frills airlines since it generally results in the maintenance of a flexible staff while still acquiring the personnel and expertise required (Pratt, 2002). The human resource challenges most involved in this issue are the recruitment and retention of qualified employees. The fact that contingent employees do not receive benefits beyond monetary compensation may make these positions less desirable than positions where these individuals perform the same job for the same pay, but also receive benefits."
| |
|
Air Crash Investigation, 2008.
An analysis of the statistics of commercial jet aircraft accidents and steps that have been taken to improve the safety of flying.
2,536 words (approx. 10.1 pages), 5 sources, APA, £ 54.95
»
Click here to show/hide summary
Abstract
This paper examines aircraft accidents and the way that they have always been scrutinized very carefully. It provides a statistical summary of commercial jet aircraft accidents and discusses improvements in technology that is designed to minimize aircraft accidents. The paper also looks at other steps that have been taken to improve the safety of flying in aircrafts.
Table of Contents:
Statistical Summary of Commercial Jet Aircraft Accidents
From the Paper
"Understanding the mean time between failure (MTBF) and the rate of failure of equipment in aircrafts in-depth can also be better modeled if history of the aircraft is known. Reliability Centered Maintenance (RCM) places great emphasis on analysis of historical data for identifying the schedule and planning the maintenance programs for any industry. As any computerized system offers the quickest and the most efficient manner of analyzing large quantities of data in the shortest possible time, any investment in the setting up of an on-line maintenance program monitoring system would prove to be beneficial for an aircraft operator. In addition, the connectivity that it provides would also help all other relevant interested parties in the process also monitor the aircraft as needed by law. The ability to replicate the functionality and simulate the actual operations and the subsequent maintenance requirements can also help decision makers identify problems and errors in the planning process."
| |
|
Airline Strategy Analysis, 2008.
This paper discusses hub-and-spoke business models within the airline business.
991 words (approx. 4.0 pages), 11 sources, APA, £ 25.95
»
Click here to show/hide summary
Abstract
In this article, the writer notes that there are two different major classifications of airlines, legacy carriers such as Delta Airlines, American Airlines and United with hub-and-spoke systems and newer low-cost airlines such as Southwest, JetBlue, and AirTran with point-to-point models. The writer notes that armed with lower airfares, low-cost carriers have already captured around 20% of the market and are rapidly gaining an even greater market share. The writer explains that most legacy airlines have at least one central airport that their flights have to go through and from that hub, the spoke flights take passengers to select destinations. This hub-and-spoke system is in sharp contrast with point-to-point models that fly directly between two small markets. The writer discusses that in the past, hubs enabled legacy airlines to provide frequent service to many cities with short layovers, but now many travelers are no longer willing to pay high ticket prices.
From the Paper
"Because Delta has an expensive hub-and-spoke business models, weak financial performance, anemic consumer demand and higher energy costs, it doesn't make sense for it to try to compete solely on price. Instead, Delta needs to explore price discrimination to find those customers that are willing to pay more for airline services. Given weak demand, increased competition and a flat or marginally improving economy, one-to-one marketing practices are needed to find new customers and to justify their higher prices.
"On the Internet, airlines have access to personal data entered by the consumer (name, address, gender, email, phone, credit card numbers, travel preferences) surfing patterns and purchase history. This type of information provides unparalleled opportunities for price discrimination. Not only can Delta rely on supply-and-demand factors to formulate different prices for the same service, it can now use their wealth of customer data to charge consumer's maximum prices."
| |
|
Human Resources in the Airlines Industry, 2007.
Analysis of the human resources in the airlines industry.
5,856 words (approx. 23.4 pages), 8 sources, APA, £ 100.95
»
Click here to show/hide summary
Abstract
This paper examines the airlines industry in the United States, Europe, and Australia since 2001 in relation to human resources. The paper identifies human resources challenges and makes recommendations for future productivity based on an extensive review of the literature. The paper explains that many changes have taken place in the airlines industry since September 11, 2001 and a great amount of restructuring has been necessary in order for the airlines to stay in business. The paper then looks at the various airlines, their issues and trends.
Table of Contents:
Objective
Introduction
I. Issues, Trends, & Challenges
US Airlines
Southwest Airlines
Air Tran Airlines
American Airlines
European Airlines
British Air/Go!
Easy Jet
Aer Lingus
Lufthansa/Germanwings
Australian Airlines
Virgin Blue Airways
Qantas/JetStar
Air Asia
II. Airline Industry Employee Survey
III. Health Risks
IV. Recommendations for Airline Industry HR
V. The 'Keys' to Healthy Airlines Human Resources
Summary and Conclusion
From the Paper
"Certainly this will cause restructuring in terms of Human Resources in job function and description relating to the role of those responsible for assuring such disinfection of airline carriers. This has however, been addressed by certain airlines under review in this study in that flexibility in job role has been adapted by several airlines. This need for job role flexibility is further noted in the work of Guillet, et al (1999) in the work entitled: "Origin and Prevention of Airport Malaria in France" published in the Tropical Medical International Health Journal (1999)."
|
|
|
