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Materialism, 2005.
An opinion piece on how materialism is ruining today's society by robbing people of their time and freedom.
1,395 words (approx. 5.6 pages), 0 sources, £ 32.95
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Abstract
The paper emphasizes how Americans are robbed of their freedom, their money, and their identity because they're fooled into buying many pointless, and often times very expensive products that they don't really need.
From the Paper
"As he pulled the neatly packaged I pod off of the shelf, he thought to himself, "This is it, this will make me happy, this is exactly what I need." A few minutes, and a few hundred dollars later, it was his, and he thought he would never be happier. For a short while, it did do exactly what he wanted it to do, and he was ecstatic. He spent hours playing with his new possession, but as time went on, it's newness wore off, and his interest in it slowly faded away. From time to time, he still used it, but it no longer made him as joyful as it used to. He had moved on to the next overpriced item, and the I pod was thrown onto a shelf, next to all of his other previous purchases; the DVD player, the cell phone, the laptop, the digital camera, and many others. Over time, he had spent many hours, and thousands of dollars buying item after item, but nothing ever made him happy for more than a few days, so the cycle would start all over again, with a few more hundred dollars, and a new object that promises happiness."
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Politics of Advertising, 2005.
An explanation of how advertising affects consumer culture in America.
987 words (approx. 3.9 pages), 2 sources, MLA, £ 24.95
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Abstract
The paper explains that media promotion and advertising affects the way in which television, print, as well as film and politics are run. It points out that these structures help to shape the way in which we all live our lives, and to shape the way in which American culture has and will evolve. The writer concludes that this makes advertisements and media promotion a key part of America's consuming culture.
From the Paper
"America has become the essence of the free enterprise model. This difference in culture from the rest of the world is readily visible in the way in which American corporations do business: by focusing on quantity and producing efficiently as opposed to producing a refined quality product. Advertising is in essence the mass promotion of mass produced products, and has become the primary way to communicate and educate consumers about products. This results in a continued drive, at every level, for more material wealth. Mass promotion has become a science, that is effectively making every American a consumer. "
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SPAM, 2005.
This paper discusses the origin and problems of e-mail SPAM.
1,080 words (approx. 4.3 pages), 7 sources, MLA, £ 25.95
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Abstract
This paper explains that SPAM, originally the name of a disgusting canned substance, is annoying junk email or mass, unsolicited commercial email; the use of the term as repetitive junk comes from a Monty Python skit. The author relates that the first SPAM was originated when two lawyers named Canter and Siegel hired a programmer to write a program script that would post the lawyers' advertisement to thousands of newsgroups on "USENET", which at the time was the world's largest online conferencing center. The paper contends that SPAM is the absolute worst way to get a message across because these junk emails are never read, only deleted yet they cost society millions, if not billions, of dollars and are very difficulty to control through software and legislate.
From the Paper
"Aside from being annoying, Spam is costing people big bucks. Saul Hansell of the New York Times explains how in the year 2000, Indiana University spent approximately 1.2 million dollars on a new network of nine computers, with their sole purpose being to process email for over 115,000 students and faculty members across the state. This network was believed to be sufficient until 2004, but with the exponential increase in Spam email, the school had to upgrade their system in 2001, at a cost of 300,000 dollars. The cost to universities is chump change compared to what it is estimated to be costing the United States."
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Managing Marketing Communications, 2005.
A look at the importance of consumer satisfaction for the success of a company.
3,197 words (approx. 12.8 pages), 15 sources, APA, £ 63.95
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Abstract
This paper examines how marketing, sales, advertising and public relations success can be measured by how effectively each campaign addresses its target audiences and responds to consumer needs. It looks at how in an ever cluttered and chaotic marketplace, it is more important than ever for professionals to take into consideration consumers ever changing wants, desires and needs. Campaigns that build interpersonal relationships and those that nurture those relationships over time are more likely to succeed than short term campaigns that don't foster communication.
Outline
Introduction
Sales Campaigns
Public Relations
Advertising
Conclusion
From the Paper
"One of the most critical keys to success and a sign of an effective marketing campaign is its ability to offer consumers something they feel they need, want and can't live without. A successful marketing strategy will also entail allowing consumers the option to opt out of a service if they change their mind. This technique helps build trust, and helps consumers feel that they are in control of the strategy at hand. Explosive growth potential also currently exists within the realm of e-marketing . More and more consumers are turning to the internet and electronic systems to purchase goods and services."
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Sweeps Programming: America's Other Favorite Past Time?, 2004.
This paper entails what sweeps programming is,when it occurs and what content is included in this programming.
2,681 words (approx. 10.7 pages), 12 sources, MLA, £ 55.95
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Abstract
This paper presents a way in which television stations attempt to gain viewers during so-called sweeps weeks. A description of how sweeps determine the price that advertisers pay to television stations is also addressed as well as the impact of advertising revenue on television stations. The types of news stories promoted to attract viewers are also discussed. A content analysis of a local broadcast news story, WHAS 11, as well as several others, offers direct findings that sweeps occur close to home and nationwide.
From the Paper
"The research presented in the following pages will address the characteristics of broadcast news programming during the sweeps weeks. Sweeps are periods in which news channels seek to gain high ratings by means of programming that sparks viewer interest. In local TV news, the golden rule of story selection is: "If it bleeds, it leads." However, during sweeps months, its best if the story captivates and entertains."
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Alcohol Commercials and Teens, 2004.
Shows that TV alcohol commercials target teenagers who may be influenced to participate in underage drinking.
2,035 words (approx. 8.1 pages), 7 sources, APA, £ 44.95
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Abstract
This paper argues that alcohol and beer commercials depict drinking as a desirable activity, and portray drinking in social settings that are particularly appealing to teenagers, such as sports, dances and parties. The paper shows that alcohol is the principal drug abuse problem in America today and is the No.1 drug killing teenagers, which opens up a whole new front on this nation's war on drugs. The paper argues that we all have to take responsibility for sending proper messages to teenagers and to take whatever measures are necessary to protect them from the advertising industries that are targeting them at any expense.
From the Paper
"The voluntary ban on alcohol advertising was broken in 1996 by Seagram's. Their actions were met with much negative reaction from politicians, health care professionals, and child advocate groups. Yet, alcoholic beverage companies have moved forward with their relentless advertising campaigns that are purposely targeted at today's youth. President Clinton, a strong advocate of restoring that ban, fought with lawmakers and the FCC to launch an inquiry into regulating alcohol advertising and reestablishing the ban (Clinton, 1997). The FCC is responsible for protecting the public's interests in the use of the airwaves, but are they doing their job?"
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Business-to-Business Promotion Management, 2005.
This paper examines the management of business-to-business (B2B) promotions by reducing transactional costs and associated supply chain management requirements.
1,715 words (approx. 6.9 pages), 7 sources, APA, £ 38.95
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Abstract
This paper explains that business-to-business (B2B) enterprises were characterized by business owners seeking more efficient methods of buying and selling their products and services to other similarly situated companies. Today, B2B companies recognize the constraints inherent in these approaches and are refining their supply chain management practices. The author points out that when products have both low demand and supply uncertainties, the basis of competition is efficiency. There are two dimensions of efficiency: Cost and the coordination of information. The paper relates that the ability to provide predictable demand patterns and a stable supply process will allow companies to improve their supply chain efficiencies so that the cost of providing the product to the customers is the lowest possible.
Table of Contents
Introduction
Review and Discussion
Background and Overview
Phase One
Phase Two
Phase Three
Current and Future Trends
Conclusion
From the Paper
"As a result, supply chain management has emerged as one of the major areas for companies to gain a competitive edge. The supply chain refers to the linked set of resources and processes that begins with the sourcing of raw material and extends through the delivery of end items to the final customer. The supply chain includes vendors, manufacturing facilities, logistics providers, internal distribution centers, distributors, wholesalers and all other entities that lead up to final customer acceptance; however, the extended supply chain for a given company may also include secondary vendors to their immediate vendors, and the customers of their immediate customers."
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Controversial Television Advertising, 2005.
This paper discusses the problem of television advertising that is not appropriate for children and teenagers.
1,400 words (approx. 5.6 pages), 7 sources, APA, £ 32.95
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Abstract
This paper explains that advertisers use outrageously risque advertising to get more attention, including the additional attention it might get when it has to be pulled from broadcasting. The author points out that the F.C.C. has developed rules to protect everyone from these controversial commercials; for example, commercials that are aired during programming for children are not allowed to exceed ten minutes per hour and obscene broadcasts are prohibited at all times. The paper relates that another problem is that advertising affects negatively the way adolescents view themselves because they feel they are not as pretty or as smart as the people depicted in the advertisements; therefore, children should be taught to be confident about who they are, not only on the outside, but more importantly, what is on the inside.
From the Paper
"Given the amount of money spent on advertising, it would be reasonable to think that the advertisers would what to make an advertisement that could be aired on TV. When are the most people going to watch TV and see these ads? Yep, you guessed it, the Super Bowl. The Super Bowl has more viewers than any other television program all year long. Advertisers pay an estimated $2.4 million for a 30-second spot during the game. Millions of people saw the Janet Jackson/Justin Timberlake 'wardrobe malfunction' in the Super Bowl halftime show in 2004. That is what has changed the pace for most of TV. Because so many people complained, the FCC had to get really strict. They fined CBS $550,000 for that 'malfunction'. It offended people mainly because their children were watching."
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"Marc Kasky vs. Nike, Inc.", 2005.
This paper discusses commercial speech, the first amendment rights and how it is applied to business organizations by using the case of "Marc Kasky vs. Nike Inc".
1,240 words (approx. 5.0 pages), 6 sources, MLA, £ 29.95
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Abstract
This paper explains the "Marc Kasky vs. Nike Inc", a claim brought against Nike, Inc. an athletic apparel manufacturer, by San Francisco resident, Mark Kasky, for misleading and false statements about its operations abroad. The author point out the main argument in this case is that the California Supreme Court states "companies making false statements about their operations are not protected by the first amendment free speech and are subjected to false advertising claims". The paper reports that, although the case ended in a settlement for $1.5 million dollars, it created a new set of standards, which organizations must follow in the way they communicate to consumers.
Table of Contents
Introduction
Commercial Speech and the First Amendment
Nike, Inc
Mark Kasky
Final Decision
Conclusion
From the Paper
"Nike came under higher pressure when a spot audit by an accounting firm was leaked to the press of bad labor conditions in a large Vietnamese facility that contradicted Young's positive report. On April 20, 1998, a claim was filed accusing the company of false advertisement in the county of San Francisco. The charges were that the company had falsely advertised the working conditions of its manufacturers, which abused workers, had poor working conditions, low wages, and used child labor and that it lied about its operations overseas in order to increase sales of its products . In reaction Nike executed a series of immediate changes, such as, an increase in the minimum age, higher air quality standards (OSHA), and promised to permit independent inspections of factories. Even after implementing such changes, a lawsuit was brought against the company by Mark Kasky for "making misleading statements about its global labor practices," under California statute for false advertising."
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The Job Shop, 2004.
An analysis of an entrepreneurial marketing plan for a competitive marketplace.
2,680 words (approx. 10.7 pages), 4 sources, MLA, £ 55.95
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Abstract
This paper discusses the marketing plan for the company, The Job Shop. The paper identifies everything a successful marketing plan should include when starting a business from scratch including the following: SWOT and situational/environmental analysis, a look at the company's mission and objectives, product, pricing, distribution and promotion strategies, innovations, research, controls and recommendations.
Table of Contents
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities and Threats
Situational/Environmental Analysis
Competitive Forces
Legal/Political Forces
Socio-cultural Forces
Technological Forces
Economic Forces
Mission & Objectives
Mission Statement(s)
Target Market Selection
Positioning Strategies
Product Strategies
Pricing Strategies
Distribution (Place) Strategies
Promotion Strategies
Innovations, Research
Controls
Recommendations
Bibliography
From the Paper
"The Job Shop was founded in 1994 and is the creation of Cassandra Mack. The basic premise of Job Shop is to provide unmatched career services on a sliding scale basis. The Job Shop offers career assistance at every level designed to assist anyone from entry level all the way to senior executives. Their focus is in education and role play to build and sharpen the skills of their customers to assist them in their job search and negotiation activities. Job Shop services include skills and interest assessments, technical training, resume brainstorming and formatting, cover letter and thank you note writing, phone and in-person interview skills, as well as, proper techniques for negotiation and working with recruiters and headhunters. In addition, the Job Shop holds quarterly workshops for resume help and general job hunting advice that is open to the general public and free of charge."
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Marketing Case Study - Ken Davis Products, 2005.
A look at marketing success and failure in the competitive world of BBQ sauce.
1,644 words (approx. 6.6 pages), 5 sources, MLA, £ 36.95
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Abstract
This paper discusses how, despite numerous attempts to differentiate its product, Ken Davis Products still strives to increase their market share. It looks at how although there is fierce competition in the BBQ sauce market, the company aims to increase their loyalty base through the development of new high end sauces intended for the inexperienced cook.
From the Paper
"Ken Davis Products, Inc.(KDPI) is a marketer, manufacturer, and distributor of barbecue and marinating sauces. The company has been in business for over 30 years, but has failed to reach customers outside of its home base region in the Northern Midwest: "Minnesota, Iowa, North and South Dakota, and Wisconsin". Despite an attempt to "go nationwide between 1986 and 1991 through the formation of a partnership with Ken Sherman and the creation of Ken Davis Worldwide", the company has not been able to break out of it's current target market and into the national and international marketplace. (MNHS, Business Records)"
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Instant Messenger, 2004.
Questions whether instant messaging is a pop culture phenomenon or an evil plot for global domination.
4,100 words (approx. 16.4 pages), 8 sources, MLA, £ 76.95
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Abstract
An exploration of AIM and how it affects college students, life in general, mass media, and an exploration of the addiction to instant messaging.
From the Paper
"It is more addictive than nicotine, more prevalent than marijuana; it drives distracted students to the library and sends compulsive socialites home with failing grades, and its synonymous with college life. No, the culprit is not beer, it is not sex...this evildoer is Instant Messenger (IM). College students today live in a world where homework assignments often require Internet access, email messages replace phone calls to distant friends and family, and relationships sometimes start - and end- via instant messenger. Every morning, I begin my day not by brushing my teeth, or eating breakfast, but by checking my status on AOL Intsant Messanger (AIM) and posting a new away message. I use AIM to talk to my brother in Holland and to my housemate in the next room. I use it while procrastinating on homework, and to make dinner plans for the evening. I use it to flirt with my newest crush, and to stalk my ex-boyfriend. And, almost everyone else I know uses it."
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Sex in Advertising, 2005.
This paper discusses the use of women and young girls as sexual objects in media advertisements as a continuation of the belief in gender inequality.
2,630 words (approx. 10.5 pages), 11 sources, MLA, £ 54.95
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Abstract
This paper explains that the use of women and young girls in advertising has been criticized, but the fact is that sex has always been used as an advertising strategy and has always had the effect of attracting consumers. The author points out some media messages are telling people that women may be heads of states and may be doctors, but, in the end, they are all sexual objects, made for the satisfaction of the male. The paper relates that young girls are used in ads in such a sexual way that the U.S. justice Department stopped a Calvin Klein ad campaign because it was "likened to kiddie porn."
From the Paper
"Women, according to sociologists such as Dawn Currie are viewed in "traditional womanhood" terms, which focus on "physical beautification and heterosexual romance" (456). Women, therefore, are seen as objects of beauty and sex, with their task in life being to enhance their sexual and physical appeal to attract men. This view of women has survived over the centuries and is still dominant today, even though women have become heads of states, business leaders, and have proven that they are equal to males. Similarly, the view of children as not having the right to an opinion and having little rights compared to the adult is very strong. More to the point, similar to women, children are viewed as having a duty to obey adult males. The belief that women and children are inferior to the adult males has survived across time, despite campaigns for women and children's rights and , according to many observers, due to the content of media advertisement, images and messages."
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Marketing through Sexual Appeal, 2005.
Examines the use of female images in the selling of products.
2,200 words (approx. 8.8 pages), 10 sources, MLA, £ 47.95
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Abstract
This paper argues that, while advertisers cannot be dismissed for using unethical marketing strategies due to their increasing reliance on sexual appeal, given that consumers do respond to them, they still can be labeled as irresponsible to the extent that the images that they promote establish stereotypical images of the female as a sex object. The paper shows that not only does this lead to the popular male perception of women as sexual objects, but also to female views of themselves as bodies that must reach ideal standards of beauty and perfection in order to successfully fulfill their function of attracting male attention. The paper also includes a literature review, which is not included in the word count.
From the Paper
"As explained by both sociologists and psychologists, of all the methods used in advertising, sex appeal catches the attention best, because it is our second strongest drive, next to our drive for survival (Thoits). Consequently, when advertisers employ sexual appeal in their marketing and promotion of products, they can guarantee a response given that they are appealing to one of man's strongest basic instincts. It is due to the general appeal of sex that a great majority of print advertisements increasingly rely on the sexualization of products through images and text with a high degree of sexual content."
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