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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, £ 27.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Advertising and Promotion in Consumer Markets, 2006.
A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday.
2,521 words (approx. 10.1 pages), 20 sources, MLA, £ 52.95
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Abstract
This paper takes a look at the fact that in today's world, advertisements are not effective enough to cover for any shortcomings of a product. Studies reflect that advertising is no longer held in high esteem by business and this paper takes a look at the reasons for and causes of this lack of faith in advertising.
Contents:
introduction
Marketing
Advertising and Public Relations
Conclusion
From the Paper
"In today's consumer-driven economy, people no longer buy for economic value or reason but because of the influence of images created by advertisement in media, which has become a powerful determinant on the purchasing decisions of consumers (Chen-yu, J. & Seock, Y. (2000). This perception of present-day consumer behavior confirms that in the efforts of businesses to connect with consumer, it has come to a point where the quality of advertising is more important than the quality of a product. Thus, a product may fall short of standards and is inferior to its competitors, but if the advertising done to promote the product is clever and effective, business will be good for the company involved."
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Gillette Indonesia: Marketing Case Study, 2004.
This paper is an analysis of a case study involving the Gillette company.
1,582 words (approx. 6.3 pages), 0 sources, £ 38.95
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Abstract
This paper is an analysis of a case study involving the Gillette company. The writer discusses the company's operations in Indonesia in 1995. Th writer looks at the function of marketing within a company and discusses what Gillette's marketing strategy should be. The writer examines which of the 4 P's of marketing should be manipulated to help Gillette increase sales and profits.
From the Paper
"Marketing is the business function that attempts to address customers' unfulfilled needs and wants. The role of the marketing department in a company is to identify and measure customer wants, needs and determine which of them the company can serve, decide on the appropriate products and services and prices and determine the level and mix of advertising and promotional activities. The most successful marketing managers understand the objectives and resources of their company and make decisions that take into account the constraints the company ... "
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Women in Commercials, 2004.
This paper discusses the aspect of sexism in commercials.
675 words (approx. 2.7 pages), 4 sources, MLA, £ 16.95
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Abstract
This paper contends that commercials are far less sexist and less racist now than they were 50 years ago or even a generation ago. The writer discusses that subtle sexism is as dangerous as the more explicit varieties, because it is harder to identify and therefore to fight against. In this article, the writer explores sexism in the world of the television commercial.
From the Paper
"Most of us try to avoid thinking about commercials. We reach for our remote to mute them, wander out of the room during them, talk to our roommates, do some homework on our laptops. And because we try to ignore commercials much of the time, we believe that their influence on us is minimized. We are not really paying attention so we do not think that they are affecting us. But the average American is exposed to thousands of ads and commercials every year and even if we are ... '
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Descartes and Advertising, 2004.
This paper studies Descartes from the point of view of advertising.
1,575 words (approx. 6.3 pages), 6 sources, MLA, £ 38.95
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Abstract
This article examines the way in which Descartes has become incorporated into popular culture in a number of ways. The writer discusses the way how Descartes and his philosophy has influenced advertising. The writer describes that this is a process that has tended to distort the essentials of Descartes' philosophy.
From the Paper
"Despite the fact that Rene Descartes has fundamentally influenced modern Western culture and traditions, people are relatively unaware of the nature of his contributions. As has been the case with other great Western artists and thinkers, Descartes has become commodified. People only know about his philosophy to the extent that he has been successfully used to sell things: either the idea of philosophy itself or some product. Just as the Mona Lisa seems at this point to have been used to sell nearly everything, Descartes' declaration that I think ... "
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Prescription Drug Advertising, 2005.
This paper discusses ethical issues regarding prescription drug advertising.
2,700 words (approx. 10.8 pages), 12 sources, MLA, £ 66.95
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Abstract
The writer examines ethical issues involved in prescription drug advertising. The writer discusses that according to the FDA, the purpose of such advertising is to educate the public and thus empower them to play a role in their healthcare decisions. The writer looks at opinions of critics of the process, who claim that the advertising is misleading. The writer shows that the advertising encourages some patients to ask for drugs which are unnecessary or more expensive than substitutes.
From the Paper
"In the Federal Drug Administration issued guidance on marketing prescription drugs directly to consumers instead of only targeting medical professionals. The response from the pharmaceutical industry was enormous .... "
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Situational Analysis: Coppertone Bug and Sun, 2004.
This paper compares the marketing of Bug and Sun by Coppertone in Omaha, NE and Anaheim, CA.
675 words (approx. 2.7 pages), 4 sources, MLA, £ 16.95
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Abstract
This article discusses the marketing of the sunscreens/repellents Bug and Sun by Coppertone. The writer compares the marketing of these products in Omaha, Nebraska and in Anaheim, California. In this paper, the writer examines the marketing strategies for each of the markets. In this analysis of the various marketing strategies, the writer includes the impact of climate differences.
From the Paper
"When companies decide to market the same product in different locations, they need to take into account the differences in demand in each market. One of the first decisions these companies make is whether the product will have sufficient demand in various markets to make its widespread availability worthwhile. This is commonly done when companies take on international marketing, but may be less rigorous when the product is being marketed in a single country. This research considers the marketing strategies for a ..."
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Marketing in the 21st Century, 2004.
This paper looks at changes and challenges that marketing may expect in the 21st century.
2,025 words (approx. 8.1 pages), 0 sources, MLA, £ 49.95
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Abstract
This article addresses the issue of major changes and challenges that marketing may be expected to face in the 21st century. The writer questions whether customers will become homogeneous. In this paper, the writer discusses whether customers will still expect to receive targeted marketing that is directed at their specific needs.
From the Paper
"The marketing function will face a number of challenges in the 21st century. One only needs to consider the dramatic changes that occurred in the 20th century to imagine what might occur in this century. For example the 20th century saw the first powered flight, a rapid increase in world population, great leaps forward in the area of medicine and healthcare, the introduction of electricity into most households in developed countries, the invention of radio and television, the rise of technology combined with the birth of ..."
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Strategic Integrated Marketing Communication, 2005.
This paper examines the use of integrated marketing communications (IMC) in today's marketing environment.
4,500 words (approx. 18.0 pages), 23 sources, MLA, £ 110.95
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Abstract
This paper examines the use of integrated marketing communications (IMC) in today's marketing environment. The writer looks at the whole concept of marketing. The writer discusses how marketing has changed over the past 100 years. This article contrasts IMC with the marketing mix. In this paper, the writer examines the use of IMC at three different companies.
From the Paper
"Marketing communications is not a new concept and indeed has even been cited as being most effective when it encompasses both internal and external communications. However, attention has been increasingly focused on the concept of integrated marketing communications (IMC). IMC is based on the principle that marketing communications encompasses far more than just advertising and promotions. IMC includes traditional communications with customers, vendors and other stakeholders in an organization and should include a component for measuring the effectiveness of marketing in ... "
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Interactive Advertising, 2004.
The paper discusses the Interactive Advertising Bureau.
1,808 words (approx. 7.2 pages), 9 sources, MLA, £ 43.95
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Abstract
The paper discusses the Interactive Advertising Bureau. The paper explains that it is the only association dedicated to helping online advertising, interactive broadcasting, email, wireless and interactive television media companies increase their revenues. The paper covers ethics, trends, measurements of productivity and growth of on line or interactive advertising.
From the Paper
"Since the beginning of online advertising, questions have been raised concerning its effectiveness, driven by concerns over return on investment. These questions challenge online advertising's role within a communication strategy and its use in campaigns intended to strengthen brand awareness. The mission of the Interactive Advertising Bureau IAB is to support the development of the interactive commercial markets. The primary goal of the IAB is to increase use of the Internet as an advertising vehicle."
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Product Promotions, 2004.
This paper discusses Nike's promotional strategies through print, television and radio.
904 words (approx. 3.6 pages), 5 sources, MLA, £ 21.95
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Abstract
This paper explores Nike's promotional strategies via print, television and radio. The paper identifies the promotional message and describes how this message is being expressed through these outlets. |The paper shows how Nike's message appeals to its target audience and then analyzes its use of psychographics. The paper also describes which part of the product life cycle Nike is in and how it affects Nike's pricing strategy.
From the Paper
"Nike Shoes. According to an article in "USA Today," the Nike Corporation has been creating some of the most talked-about ads for the last years. The article describes how these memorable ads featuring stars including Bo Jackson, Tiger Woods and Michael Jordan have kept Nike at the top of the athletic shoe business. Fond Memories of Past: Nike Ads. Nike uses psychographics to identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behavior."
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Marketing and Childhood Obesity, 2004.
An examination of an article in the International Journal of Behavioral Nutrition.
675 words (approx. 2.7 pages), 1 source, MLA, £ 16.95
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Abstract
This paper examines and summarizes an article in the "International Journal of Behavioral Nutrition and Physical Activity." The paper reveals that a correlation between food marketing, advertising practices and childhood obesity is highly likely, if not completely certain.
From the Paper
"The International Journal of Behavioral Nutrition and Physical Activity recently published the findings of Mary Story and Simone French in a piece entitled "Food Advertising and Marketing Directed at Children and Adolescents in the US." Story and French operating on the well-founded assumption that the food and beverage industry in the US views children and adolescents as a major market force conclude that this phenomenon is actively contributing to the enduring state of ill-health and obesity that young Americans are experiencing."
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Magazine Analysis, 2004.
This paper analyzes Harper's Magazine's layout, advertisements and content.
675 words (approx. 2.7 pages), 1 source, MLA, £ 16.95
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Abstract
This paper examines Harper's Magazine's layout, advertisements and content to prove that those targeted are college-educated, upper-middle class, liberal and have a family.
From the Paper
"The saying "You can't judge a book by its cover" is only partially true as many publishing companies strive to prove in attempting to appeal to the targeted audiences of their different magazines through cover art, advertising and content. This paper will examine Harper's Magazine of April analyzing the layout of the magazine, advertisements and content to prove that those targeted are college-educated in the upper-middle class, are liberal and most likely have a family."
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Print Advertising, 2004.
This paper selects key words from a print advertisement and explains their purpose.
900 words (approx. 3.6 pages), 0 sources, MLA, £ 21.95
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Abstract
This paper examines the print ad "Bikini Touch," and selects several key words from the ad. The author then discusses why they were used and what images they evoke in the minds of potential customers.
From the Paper
"The purpose of this particular advertisement is to sell a new product called "Bikini Touch," a painless hair remover. In addition, since this is a relatively new product, another purpose of the print advertisement is to explain the benefits of this system over other hair removal products such as razors. The purpose of the text of the advertisement is to convince potential buyers that this product is the proverbial better mousetrap. The manufacturer wants consumers to believe that the technology employed by this product is revolutionary..."
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