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Website Marketing, 2007.
This paper explores the marketing strategies of both business-to-business (B2B) and business-to-consumer (B2C) websites.
973 words (approx. 3.9 pages), 4 sources, APA, £ 24.95
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Abstract
The paper discusses the various characteristics of website marketing from the perspective of both a business-to-business (B2B) and a business-to-consumer (B2C) website. The paper examines the three principles of website marketing: community, content and commerce and their interplay among the B2B and B2C websites. The paper provides some specific details of website marketing, utilizing IBM as an example of B2B websites and eBay as an example of B2C websites.
Outline:
Abstract
Overview
Marketing for e-Commerce
Marketing for B2B Emphasis
Marketing for B2C Emphasis
Conclusion
From the Paper
"The integration of corporate websites into an organization's marketing strategy is unavoidable in 21st century marketplace. In fact, for many enterprises, the website and how its marketing strategies are formulated is the organization for all practical intents and purposes. Researchers have even begun to observe that how a website is integrated into marketing strategies is far more intrinsically related to deeper organizational concerns such as the very business model that an enterprise is founded upon (Owens, 2006, paras.1-3). These concepts related to corporate websites are examined from a business to business (B2B) and a business to consumer (B2C) perspective utilizing an example of each modality: IBM and eBay."
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Cable Television Providers, 2007.
This paper discusses the effects of competition among Internet providers, cable providers and the telephone companies.
734 words (approx. 2.9 pages), 4 sources, MLA, £ 18.95
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Abstract
The paper relates that telephone companies in the US can now compete directly with cable television companies, which in turn will be able to offer more telephone services as well. The paper describes how each company's essential monopoly is now being challenged. The paper discusses the change in behavioral thinking that must be implemented in the cable companies to take advantage of new possibilities, but to also maintain the core television business.
From the Paper
"Today's IT company faces issues in terms of its organizational behavior both from within and without, with the major internal issue often being personnel development, while changes in the competitive environment constitute a major issue from outside the company itself. Consider the problems facing the average Internet provider today, given that the competitive environment is opening up to new entrants so that the environment is changing rapidly. The issue is being framed in California today as the state implements a change in the law to allow competition among Internet providers, cable providers, and the telephone companies. In the past, telephone services were one type of service, cable television another, and Internet services still another."
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IT Security Solutions, 2007.
This paper explores security and ethical challenges in information systems.
1,620 words (approx. 6.5 pages), 11 sources, MLA, £ 37.95
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Abstract
The paper explains that the rapid spread of computing and networking technology has made security the single most important dimension of software design and development. The paper discusses solution strategies as well as threats and ethical implications vis-a-vis security and privacy concerns within the IT industry. The paper concludes that encryption of organizational data should be considered in all instances.
Outline:
Introduction
Threats & Solutions
Ethical & Societal Ramifications
Conclusion
From the Paper
"The rapid and ubiquitous spread of computing and networking technology that is interconnected with internet and web-based platforms has made security the single most important dimension of software design and development. Industry analysts have observed that, "The threat is enormous...70% of business security vulnerabilities are at the application layer. This is compounded by 64% of in-house business software developers admitting they lack confidence that they can write secure applications" (Green par.3). Clearly, effective applications are within the competency range of most software developers and designers but appropriate security solutions are often left unaddressed through either ignorance or oversight. Even the National Institute of Standards and Technology believes there is a definitive need for better integration of security issues in the overall software development process which might be considered the root source of security issues."
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Banking Websites: A Comparison, 2007.
This paper examines the websites of banking and financial services competitors, USAA, ING and Scottrade.
1,122 words (approx. 4.5 pages), 3 sources, MLA, £ 27.95
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Abstract
The paper evaluates the online websites of USAA, ING and Scottrade. The paper discusses the three tenets of online marketing: commerce, community and content. The paper relates that while some areas needed further refinement, these sites were generally both informative and gratifying to navigate. The paper arrives at the conclusion that the necessity of physically traveling to a bank or financial services representative is rapidly becoming a relic of the not so distant past.
Outline:
Abstract
Overview
USAA Website
ING Website
Scottrade Website
Conclusion
From the Paper
"E-businesses, by necessity, rely almost solely on the effectiveness, accuracy, and security of their websites. Failure to adhere to sound marketing and technology principles in building a website can lead to disaster for a company that relies on its website to bring in revenues. The three principles of website marketing: commerce, community, and content, are even more important when considered in relation to the banking and financial services industries, which are increasingly shifting their business models to an online format. (Proctor,...)"
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Google's China Strategy, 2007.
An analysis of Google's China market entry strategy.
1,832 words (approx. 7.3 pages), 10 sources, MLA, £ 41.95
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Abstract
The paper discusses Google's China market entry plans. The paper examines a proposed budget and the financial cost-basis for market entry. The paper discusses the organizational structure design and examines the various exit strategies. The paper provides a strategic analysis that clarifies the primary trends that are driving Google's rationale for entering the China market.
Outline:
Abstract
Situational Overview
Economic Rationale
Project Budget
Alternate Funding Sources
External Governance
Organizational Structure
Organizational Chart
Exit Strategies
Recommendations
Trend Influence
Conclusion
From the Paper
"Google is primarily an internet search engine that receives the majority of its revenues from sponsored search results or, essentially, through advertising revenues. However, over the past several years Google has begun diversifying its services to include other web-based enterprises such as GoogleEarth, Froogle, and GoogleDesktop designed to capture more of the user's time and attention online. China is a growing market with the potential to overtake the United States as the leading market for internet users based on quantity or number of users."
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E-business Supply Chains, 2007.
This paper compares business-to-business (B2B) and business-to-consumer (B2C) website supply chain characteristics.
1,025 words (approx. 4.1 pages), 5 sources, MLA, £ 25.95
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Abstract
The paper discusses the business-to-business (B2B) and the business-to-consumer (B2C) website supply chain characteristics such as scalability. The paper explains how traditional and e-business supply chains are being combined. The paper shows how while the business-to-business websites and enterprises might have a shorter and more transparent supply chain with greater consumer integration, both employ many of the same technology solutions to complete or enhance their supply chains.
Outline:
Scalability
Internet Technologies
Business to Business
Business to Consumer
From the Paper
"E-business and e-commerce initiatives require scalability because of the rapid growth such business models are capable of. Cunningham states that e-enabled businesses can grow and expand so rapidly that if scalability is not built into the system, technological infrastructures can become antiquated within a period of months because of the wide exposure that internet based operating platforms provide (2001, p.93). Additionally, scalability is a quality that enhances the geographic diversity that many organizations exhibit in the contemporary business environment. Scalability ensures that any remote addition to an operation can simply plug-in to the existing IT infrastructure without burdening the overall system."
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Privacy Protection Legislation, 2007.
This paper explores IT solutions to data integrity and protection.
2,983 words (approx. 11.9 pages), 12 sources, MLA, £ 63.95
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Abstract
The paper examines the need for personal data and information security within the context of business and industry. The paper focuses on the role of IT and the IT professional in this new dimension of organization wide operations, vis-a-vis ethics and accountability as well as compliance. The paper shows how IT has been moved to the forefront of business strategy and strategic solutions. The paper considers that encryption of all personal data and information is the most optimum solution.
Outline:
Abstract
Introduction
Privacy Protection Legislation
Technology & Privacy Laws
Corporate Responsibility
Conclusions
From the Paper
"Data and information security, both in the private and public sector, has launched information and technology (IT) to the forefront of business operations across all industries. Where IT previously fulfilled a quiet but vital support role in most organizations, it now occupies a seat in corporate boardrooms where core strategies are formulated. IT solutions to data and personal information security are front and center in numerous state and federal laws and regulations passed recently such as SP 1386 in California, the HIPAA provisions, as well as related issues contained in Sarbanes-Oxley legislation targeting public corporation oversight and regulation. Determining the appropriate and most effective IT solution to data integrity and protection is a driving concern across most industries today and fully understanding the issues involved is requisite to risk mitigation and compliance."
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Supply Chain Management Software, 2007.
An analysis of the supply chain problems created for the Nike company by i2 software.
1,078 words (approx. 4.3 pages), 5 sources, MLA, £ 26.95
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Abstract
This paper discusses i2 software used in supply chain management. The paper begins by describing the process of supply chain management and then discusses the advantages of using software specifically for this purpose. It describes the advantages to the Nike company of using i2 software and also analyzes the unique supply chain problems that were created for the company by using this software.
From the Paper
"The i2 approach allows a company to keep ahead of structural changes taking place in an industry and to control operations from start to finish. The software enables companies to keep up with changes such as reducing costs and increasing quality through more lean supply chain strategies. The company offers solutions for different specific needs, such as retail transportation, data management, and business processes that must be controlled. Certain specific possibilities are held out by the company for the retailer, notably the ability to streamline the system and to take cost out of the supply chain as a way of maintaining margins and competitiveness through better utilization of assets, inventory visibility, and assuring that each division and supply chain partner will have access to a uniform source of product and supply chain data. The software also enables any company to increase its revenue over simply opening new stores and rather allows for assortments tailored to each store."
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Canon's Marketing Battle with Xerox, 2007.
This paper discusses Canon's marketing strategy to compete with Xerox.
750 words (approx. 3.0 pages), 4 sources, MLA, £ 18.95
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Abstract
In this article, the writer explores how Canon "planned" a deliberate, well-conceived marketing strategy that successfully secured market share for the company during the course of its ongoing battle with Xerox. Specifically, this paper looks at the details of the company's marketing plan with an eye towards determining what perceived consumer needs it addresses. In the final analysis, while a number of things may be said about Canon's new, aggressive approach to marketing, the writer maintains that it appears clear that the company has hit upon a strategy that will allow it to revisit its halcyon days of industry dominance.
From the Paper
"Naturally, Canon's general movement towards penetrating into a younger market was only one part of its deliberate effort to gradually attenuate Xerox's position. To wit, in late 2004, Canon's Imaging Systems Group launched a multi-million dollar TV, print and radio ad campaign touting its office equipment as being "user-friendly" in a way that the products of its rivals were (and presumably are) not. The much-ballyhooed "New Day" campaign was highlighted by a "Not Business as Usual" tagline and was the third installment in a multi-pronged marketing blitz that actually began in early 2003. Notably, the "first and second legs" of Canon's long-range marketing campaign emphasized the imaging problems customarily faced by employees in the workplace and Canon's solutions to those problems."
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Museum Anthropology, 2007.
This paper discuses the impact of new technologies on the practice of museum anthropology.
1,610 words (approx. 6.4 pages), 5 sources, MLA, £ 37.95
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Abstract
This paper explains that new technologies are impacting the practice of museum anthropology by making possible a more accurate interpretation of what ancient objects are really saying, by removing long-held misconceptions, and by enabling museum anthropologists to get much closer to the real story told by these silent artifacts. The author points out that the invention of photography has made possible different kinds of exhibitions, while the invention of x-rays, combined with sophisticated computer analysis of these x-rays, has made possible a more informed understanding of what exhibit artifacts really mean. The paper relates that archaeologists, anthropologists, engineers, mathematicians and computer scientists are working together at the ancient site of Tiwanaku, Bolivia, to develop a large, subsurface surveying project that will attempt to identify artifacts before they are actually collected.
From the Paper
"Yet this was just the beginning of the ways in which technology would shape and frame the discourses engaged in by museum anthropologists. While the possibility of collections of photographs made possible a particular kind of exhibition, more recent advances have made possible a deeper insight into what the exhibitions actually mean. For example, the Krapina Neanderthal fossil bone collection was found in August, 1899, in caves in Croatia. It has long been thought that the collection was a relic of an ancient group of hominids that died out because they were weaker than other groups."
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Trends in Project Management, 2007.
This paper discusses project management from a global perspective.
1,418 words (approx. 5.7 pages), 8 sources, MLA, £ 33.95
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Abstract
In a discussion on project management, this paper emphasizes the management of diversity among project team members, the challenge of virtual teams and the technology that is influencing project management. Additionally, the paper identifies several trends in the global economy and market that may impact project management.
Outline:
Abstract
Project Management
Domestic v. Global
Diversity in Teams
Organizational Alliances
Technology Enhancements
Future Trends
From the Paper
"Many observers of project management as a body of knowledge tend to consider project management as nothing more than, "organized common sense" (Knack, 2004, para.4). While on the surface this may in fact be true to some degree, the rigor that project management brings to the planning, execution and review of projects is much more effective and demanding than simple common sense. One example of this rigor and demanding process that project management integrates into business transactions is found in one of project management's most basic principles: "One of the core principles of good project management is that the people who must do project work should participate in developing the project plan. So everyone needs some understanding of project management"(Wysocki, Lewis & Decarlo, 2001, p.217)."
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Video Game Violence, 2007.
This paper examines the effects of video game violence on children.
1,081 words (approx. 4.3 pages), 9 sources, MLA, £ 26.95
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Abstract
The paper explores whether violent video games have a detrimental effect on children and how they cause behavior changes. The paper examines various research studies and concludes with the consensus that violent video games can contribute to violent behavior for some players, notably for young males who play for many hours at a time. The paper also emphasizes, however, that the games are not creating an entire generation of violent people as some have claimed and the degree of effect will differ greatly from one person to another and one group to another.
From the Paper
"Concerns about the effect of media violence on children extends back at least to the beginning of the mass media, with the issue raised with reference to films, radio, television, comic books, and so on. As technology brings new types of media to the fore, the issue shifts to depictions of violence in these new media. Both popular sources and scholarly address this issue, asking in effect how violent video games change children's behavior and make them more violent, assuming that it is believed that this is the case."
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Project Management, Leadership and IT, 2007.
This paper discusses the role of leadership in project management in an information technology environment.
1,433 words (approx. 5.7 pages), 4 sources, MLA, £ 33.95
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Abstract
The paper highlights those functions of project management that are applicable to the task of managing information technology jobs. The paper provides a comparison of leadership and management roles. The paper demonstrates the application of project management skills to information technology jobs in the context of real world examples.
Outline:
Introduction
Management and Leadership
The role of the PM in Information Technology
Case Study: Continental Airlines
Conclusion
From the Paper
"On the surface there is a clear distinction between management and leadership. Management is concerned with means of efficiency and competency, and its primary concerns are resource usage for an effective end. It looks at process and works around the margins to fine tune the work until an optimal solution is reached. Leadership, on the other hand, is concerned with ends and goals. Its focus is upon the best way to inspire staff personnel so that they stay on task, strive to do their best, and work cooperatively toward a goal. It looks at the entire process and if decides whether the system in place is one that allows the project to successfully complete its task while staying in line with the values of the organization and providing opportunities for growth for the members of the project team."
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Website Comparison, 2007.
This paper compares two websites from the same industry: www.Dell.com and www.Gateway.com.
1,747 words (approx. 7.0 pages), 7 sources, MLA, £ 40.95
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Abstract
This paper reviews two websites from the PC industry, www.Dell.com and www.Gateway.com, and focuses on their adoption of navigational, e-commerce and e-business strategies. The paper compares how each company approaches the concepts of e-commerce and support of online transactions and includes illustrations of both websites. The paper explains that the PC industry was specifically chosen for this analysis due to the depth of e-commerce integration, process best practices and span of automation across the many strategies of attracting, selling and servicing both their consumer and enterprise clients.
Outline:
Executive Summary
Without Integration, e-Commerce Is Not Possible
The Commercial Implications of Content
The Heart of the Customers' Online Experience: Personalization
From the Paper
"Best practices in e-commerce are made possible through the integration of dissimilar and often isolated systems together to form a common foundation by which the many customer-facing processes can be made more efficient. Integration is so critical that for any company to fulfill customized orders there must be links to pricing, production scheduling, inventory operations, and fulfillment. This is a cornerstone of any effective e-commerce program as a result."
"The high level of integration requirements necessary for the Dell business model to consistently deliver product orders on time, in the right configuration, to the right location necessitates a multiple of systems working on synchronization with one another. Figure 1 graphically illustrates the Dell Computer Corporation value chain requirements overlaid to their most critical IT systems. One factor contributing to Dell's success in the market is their ability to align IT resources to value chain requirements, all in support of the company's mission."
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