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Hotel Benefits Programs, 2008.
A review of the benefit programs offered by the hotel industry with specific reference to the major hotel chains.
4,020 words (approx. 16.1 pages), 11 sources, APA, £ 65.95
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Abstract
The paper discusses the incentive programs to customers offered by various leading hotel groups and highlights the positives and negatives resulting from these offers. The paper quotes comments by leading publications on the benefits of these programs, and states that true loyalty - benefit programs trust the customer rather than insisting on the customers' trust of the hotel. The paper further comments on the fact that a true loyalty program creates an asset by making the customer more attached to the brand over time.
Outline:
Introduction
Literature Review
Summary
From the Paper
"Shugan writes that the typical balance sheet of any firm might well embrace its customer base, buildings, cash, and other "tangible assets" - along with employee resources. And as to marketing activities, for the successful business (in this case, hotels) those activities should be well more expansive than just creating "short-term sales." Instead, marketing activities should work towards the creation of "enduring, if not permanent assets." Those assets (customers) become the Holy Grail that Shugan alluded to earlier, and they return far more value to the hotel than awareness advertising, that only offers temporary customer brand awareness, Shugan continues in his editorial in Marketing Science."
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Matsushita - Phillips Case Study, 2008.
A comparison of the operation of two electronic companies: Matsushita from Japan and Phillips from Holland.
3,202 words (approx. 12.8 pages), 4 sources, APA, £ 55.95
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Abstract
The paper opens with a background of the Matsushita and Phillips companies and then discusses their operations. Among other points, the paper compares and, the main events in both companies, strategic plans, opportunities and threats. The paper performs a Port five forces analysis, a SWOT analysis and a PEST analysis on both companies.
Outline:
Key events Matsushita
Key events Phillips
Comparison key events
Value Chain Matsushita
Value Chain Phillips
Porter 5 forces analysis for Matsushita
Porter 5 forces analysis for Phillips
PEST Matsushita
PEST Phillips
Strategic plan for Matsushita and Phillips
From the Paper
"Initially, Matsushita had trade barriers imposed by WTO, but once trade liberalization occurred, those were removed and Asian firms found it easier to serve the American and European markets. Proprietary product differences were created fast after industry innovators, such as Phillips released an innovation. The distribution activity posed problems and exerted negative pressure on the Japanese company that had to sell its products through own shops. After reaching a considerable size, Matsushita operated its production activity with large economies of scale and there were not many the Asian companies that achieved that."
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Health Care Informatics, 2008.
A review of the importance of pursuing enterprise content management (ECM) systems and the implications for advanced practice nursing.
1,803 words (approx. 7.2 pages), 5 sources, APA, £ 34.95
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Abstract
The paper illustrates through research how the adoption of an enterprise content management (ECM) system can revolutionize the accuracy and quality of long-term care strategies for patients in the healthcare facility. The paper states that, in pursuing the best practices in patient care through the development and refinement of an ECM system to manage data on patients, the processes healthcare professionals rely on for completing their tasks will also be made more efficient. . The paper details the resultant efficiency, and costs and time saved by the implementation of such a system.
Outline:
Executive Summary
How would you envision using information and communication technologies to support and augment your role as an advanced practice nurse in their health care facility?
What clinical information tool would you recommend to them as important for use in their organization to enhance or improve patient care?
What evidence is there that this tool will enhance the quality of care? Are their any limitations or concerns about its use?
From the Paper
"This isn't simply about being able to see more patients or dispensing treatment plans, it's about being able to have a more comprehensive view of the patient treatment plans for advanced diseases and conditions that optometry specializes in treating. This includes drug interactions that clinicians and specialist MDs both need to have instantly as they prescribe treatment plans for patients. Currently advanced practice nurses and specialist MDs have to look either through multiple systems or through a series of books to figure out what if any interactions there are to medications. Appling IT strategies to this unmet need would include integrating all databases internally to the practice in addition to subscribing to external information sources, all unified with a common search technology that would, from a single query, provide the medical professional with the information requested. Another aspect of this unmet need of increasing productivity is the scheduling of appointments between advanced practice nurses and specialist MDs in addition to those with patients. Moving away from manual systems in this area is also a critical step for higher levels of productivity for advanced practice nurses, specialist MDs and staff at clinics and hospitals alike."
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Building a Successful Technology Support Team, 2008.
A look why a technology support team should be comprised of individuals who not only are technically capable and knowledgeable but also have the personalities capable of supporting a team effort.
945 words (approx. 3.8 pages), 2 sources, APA, £ 20.95
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Abstract
The paper presents a discussion about what it takes to build an effective technology support team. The paper explores the personality issues that can arise and how they impact on the relationships within the technical staff, as well as outside of the technical staff.
Outline:
Introduction
Who They Are
Outside of the Team
Conclusion
From the Paper
"Members who dominate discussions are a common problem in teams today. Sometimes personalities are overbearing and there are one or two team members who try to speak the entire time the team is meeting. This not only creates resentment among other team members, but it also can cause the team to miss out on valuable suggestions and insights from team members who are not a dominating during the team meetings(Personality and the Team. While putting together a successful technology support team it is important to find team members who are willing to speak up and voice their opinions but are also willing to sit back and allow other team members to voice their thoughts as well."
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Health Care Marketing Issues, 2008.
An analysis of the trend toward marketing in health care and the issues that it must address.
1,907 words (approx. 7.6 pages), 10 sources, APA, £ 36.95
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Abstract
This paper discusses the transition of health care into a recognized competitive market. It describes how this has caused there to be many good and bad changes to health care as whole. The paper focuses on, foremost, the evolution of marketing in health care. It describes the issues that health care marketing must address in order to entice the consumer.
From the Paper
"The resulting awareness, that has brought some serious public health enemies to the forefront of the consumers mind must be bolstered by the health care delivery system, through its own "social marketing" as it applies to everything from opportunities to access complementary medicine, to a refocused attention on preventative medicine expressing healthy lifestyle changes in a positive light, rather than in the traditional manner that admonishes the individual for making bad choices through scare tactics and unhealthy pattern viewing.
"In conclusion, to meet the need of any health care institution through marketing one must establish a base that reflects the desires of the "market voice" not simply the stakeholders. The balance between the current technology and advancement must be made to remain a leading power in health care and marketing must introduce the consumer to changes that have already occurred and drive changes that will occur in the future."
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General Motors and IT Infrastructure, 2008.
An analysis of the purpose of information technology (IT) infrastructure in an organization such as General Motors.
1,730 words (approx. 6.9 pages), 15 sources, MLA, £ 33.95
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Abstract
This paper discusses the information technology (IT) infrastructure of General Motors (GM). The paper begins by providing a brief but significant insight into how GM runs its operations. The paper then discusses the goals of successful IT infrastructure and implementation. Finally, the paper looks at how GM has worked to update, standardize and introduce a common IT platform for all facilities globally.
From the Paper
"GM has to aggressively work to update, standardize and introduce a common IT platform for all facilities globally. This can help the company manufacture different product lines from multiple facilities ensuring that over-capacity and capital investment does not exist in the facility. Overcapacity exists in almost all automobile manufacturing facilities around the world. And optimization of the use of capital and material investment is becoming the factor by which companies determine competitive advantage. "This cost pressure has forced all manufacturers to reduce structural costs, seek new markets, reduce cycle time for new product development, form alliances with other manufacturers and business partners, and develop products with more innovative styling and content." (Howell and Hsu, 2002)"
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Management and New Technology, 2008.
A discussion of GE Lighting's use of technology strategies to accomplish its business goals.
1,097 words (approx. 4.4 pages), 2 sources, APA, £ 23.95
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Abstract
This paper examines how GE Lighting was able to attain its five strategic objectives. The paper highlights these objective and then describes the steps the company took in order to achieve them. The paper also states that the strategic goals were aimed squarely at creating higher levels of sales productivity and as a result, loyalty, for GE Lighting products.
Outline:
Current Technology Approaches in GE Lighting
Technology Strategies Anticipated To Accomplish Business Goals
Summary
From the Paper
"This led to a 30% increase in lead closure rates in the first month, on a global scale. The ability to tie leads to quotes is also a critical workflow for resellers, and to accomplish this goal, GE Lighting implemented a quote-to-order workflow that spanned both lead closure and quoting completion applications, which gave resellers a significant boost in productivity overall. As AMR Research (2003) has stated, the ability of quote-to-order systems to traverse the simplistic to the most complex product configuration requirements and encapsulate them into a quote for commercial customers is critical for long-term competitive advantage. Further, quoting for customized products also allows for greater potential for higher margin product sales as well. The last objective, which is the automating of the Return Material Authorization (RMA) process, also was accomplished through the use of the PRM system installed, once integrated to the services systems."
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Code of Ethics, 2008.
An analysis of the principles and purpose of a code of ethics for a professional association, specifically American journalists.
2,018 words (approx. 8.1 pages), 5 sources, MLA, £ 38.95
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Abstract
This paper analyzes the primary role of professional associations' codes of ethics. It provides an example of such a code of ethics by discussing the American Society of Newspaper Editors' code of ethics. The paper describes the principles of the code and the values that are included in each principle. The paper then discusses the necessity of codes of ethics for a professional association, specifically American journalists.
From the Paper
"Decision-making processes may be assessed by examining the courses of actions and past unethical or ethical decisions. A good example of unethical business conduct and unethical decisions is Boeing Company, where repeated unethical behaviors and decisions have been manifest in the course of time: unethical hiring, leasing, biddings etc. despite the fact that they have a published Code of Ethics. In problem solving, it is again important to promote ethical alternatives in order to adopt a fair solution for the parties involved. The importance of the code and of the system of inquiry in establishing these alternatives is valuable."
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Expansion within the University of Phoenix, 2008.
An analysis of the environmental factors that will affect the expansion of the University of Phoenix (UOP).
4,087 words (approx. 16.3 pages), 14 sources, MLA, £ 66.95
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Abstract
This paper details the vision, mission and values of the University of Phoenix (UOP) as it expands to integrate the next generation of students. It discusses how UOP must change its value-add to compensate for technological and educational requirements, as well as make sure to understand environmental factors that will affect its success. The paper provides a background of UOP and details each of the factors that need to be addressed.
Table of Contents:
Executive Summary
Company Background
Vision Statement
Mission Statement
Values Statement
Environmental Analysis
Long Term Objectives
Plan Goals and Implementation
Financial Projections and Analysis
Critical Success Factors
Controls and Evaluation
From the Paper
"As competition increases within this particular arena, a comprehensive strategy plan for UOP enrollment must be devised, a revision of its current model as well as the establishment of its long term goals will have to be systematically re-examined. The following analysis will comprehensively detail a new vision and long term strategy plan for UOP to engage its next level of core students and expand its current operations to maintain long term enrollment growth. The purpose of this following analysis is to detail the vision, mission and values of UOP as it expands in the next generation of students. Not only must UOP change its value-add to compensate for technological and educational requirements, but it also must understand environmental factors that will affect its success."
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First Aid Training for Employees, 2008.
This paper looks at the importance of first aid training in the workplace.
1,049 words (approx. 4.2 pages), 3 sources, MLA, £ 21.95
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Abstract
In this article, the writer discusses that every workplace environment, regardless of the amount of hazards or type of environment, should have a basic first aid, CPR and blood born pathogen training program or, at the very least, an emergency response plan. The writer maintains that the benefits and needs for proper employee training and precautions in such areas as first aid, CPR and blood borne pathogen protection are essential in today's business world. Not only may such training save a life, it will ensure that all employees are properly protected and, if all standards are properly followed, may protect the employer from potential areas of liability. The writer concludes that for this reason, all employers should, at a minimum, offer its employees a basic course in first aid and CPR.
From the Paper
"Cariopulmonary resuscitation, or CPR, is an emergency first procedure used on a victim of cardiac arrest. Although CPR is part of the emergency medical provider's chain of survival, which includes early access to emergency medical services, early CPR, early defibrillation and early advanced care, it is a procedure that can be performed by laypersons. In fact, because CPR is such a vital component in saving a person's lives, it is highly advised that all people become fully trained in CPR procedures. This is especially true in the workplace setting.
"CPR is a skill that must be learned from professional training and through regular practice and review courses. Typically training involves hands-on practice using a resuscitation mannequin. Like all first aid procedures, CPR is a skill that should be learned at the beginning of an employment relationship and not as a reaction to an employment emergency situation. Because CPR is such a specific procedure, it is best if it is taught by an expert, which will allow the person to perform CPR in an effective and safe manner."
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Customer Service Website, 2008.
A customer service website marketing plan.
6,303 words (approx. 25.2 pages), 6 sources, MLA, £ 88.95
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Abstract
This paper details a marketing plan to provide a framework for migrating customers from personal service to web-based self-service to both reduce costs while increasing the level of responsiveness and generating higher levels of loyalty from customers. It looks at how web-based self-service has proven to be a viable alternative versus large-scale expansion of call centers, freeing up technical support and services personnel to work on more complex customer problems. It also examines how providing customers with multiple avenues to gain support over the Internet through a web-based self-service site on a 24/7 basis, regardless of their location globally, has major competitive advantages long-term.
Outline:
Executive Summary
Overall Business Objectives
Specific Marketing Objectives
Business Situation/SWOT Analysis
Marketing Problems and Opportunities
Identification of Target Market/Market Segments
Marketing Action Plans
Integrated Marketing Communications
Testing Plans
Evaluation Techniques
Implementation Timetable
From the Paper
"Project management of the web-based self-service initiative relies on a cross-functional team that will work through the entire New Product Development and Introduction (NPDI) process. This process includes defining the initial functional specifications of the website, then fine-tuning them through a series of meeting with Customer Advisory Councils with a representative set of customers. As part of the resource availability and allocation of personnel internally, there needs to be specific efforts made to create these advisory councils who will act as the Voice of the Customer (VoC) inputs into the website process. It is essential that each functional area of the organization also be included in this cross-functional team, and that they have the opportunity to learn through VoC programs what can be best done to meet customers' unmet needs. "
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Community Health Systems, 2008.
An overview of Community Health Systems
4,900 words (approx. 19.6 pages), 20 sources, APA, £ 75.95
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Abstract
This paper discusses the Community Health Systems (CHS) - large corporations that own and operate full-service hospitals in non-urban areas. It sets out the history of CHS, how it is managed and how the company analyzes its mission and its operation to see how the two mesh and to determine the population served, the various services that are most needed, and ways of reducing costs and laws that may apply to the operations in different states.
Outline:
Introduction
Community Health Systems
Company History
Company Management
Management Chart
Medical Technology
Conclusion
From the Paper
"Materials management is another important function in healthcare facilities, and computer programs have been developed for this purpose as well. There are some two dozen materials management systems available from various vendors today, and these are compared by Adams (1996) to show the features of each and the ways in which they can be used. Adams notes that the extraordinary quantities of data generated from medical supply contracts requires the implementation of materials management programs so that this can no longer be seen as an option but a necessity. These systems offer considerable advantages which contribute to their value, and these systems can supply virtually instantaneous access to all pertinent data, including revenue projections. The systems can help control costs to a significant degree, making materials management a critical aspect of any integrated health care environment (Adams, 1996, pp. 63-65)."
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Global Economy, 2008.
This paper looks at the issue of global trade and the global economy.
1,387 words (approx. 5.5 pages), 7 sources, MLA, £ 27.95
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Abstract
In this article, the writer notes that the U.S. in particular trades with other nations to acquire goods that it either does not have or cannot produce with ease or for the cost provided by the foreign nation. This work briefly outlines some aspects of the global economy including identifying trade partners of the US. The writer discusses who benefits from global trade and looks at why it is done and how it is regulated. Further, the writer explores what impact illegal immigration and outsourcing have on the US economy. The writer concludes that there is no question that the international economy is in transition, as the global economy has become a dominant force in trade and business change.
From the Paper
"Though these trade agreements have gone under fire recently, as the US can be seen by some as an international trade bully, seeking to make trades that benefit them more than those they trade from, because for one so much is determined by US market and not inclusive of market needs and especially social and political needs of the nation of origin. The New York Stock exchange and Commodities markets determine the costs of many goods and therefore the market value even when such price changes do not reflect the market abroad, leaving some nations reeling from cheep competitors and subsidized markets, especially in the agricultural trade industries. This has increased the fair trade movement where nations seek to balance the needs of the market in both nations rather than rely solely on market driven price setting established by the US economy. Fair trade has many meanings, in some cases it means simply taking the market of a foreign country more into consideration than unregulated trade, while in others it demands the reduction of subsidies paid in the US to allow the foreign market a better chance at true competition for the most part is also an evolving entity, just as free trade is, but it has an agenda that attempts to better level the playing field, taking social responsibility into the mix rather than allowing market flux to damage the market of the origin nation."
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Hotel Augustin, Bergen Norway, 2008.
A case study of the Augustin Hotel and the opportunities it has to succeed as an independent hotel in competition with chain hotels.
5,350 words (approx. 21.4 pages), 10 sources, APA, £ 79.95
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Abstract
This paper is a case study of the Augustin Hotel in Bergen, Norway that looks at the opportunities it has to succeed as an independent hotel in competition with chain hotels. The paper relates that the Augustin Hotel is the oldest family-run hotel in Bergen and discusses its origin, background and location. The paper continues with a description of the features and amenities of the establishment as well as a discussion of its successful advertising and marketing strategy.
Outline;
Overview of Hotel Augustin
Restaurants of Hotel Augustin
Accommodations (Room Types and Styles)
Health & Safety Provisions of Hotel Augustin
Overview of Destination: Bergen Norway
Independent Case Studies Review
Destination Web Strategy in Hospitality - Leveraging the Destination
Enterprise Content Management and Digital Media
Methodology
Findings
Conclusion
From the Paper
"Bergen is a university city with a major business and commerce college along with other various colleges in the city. Bergen is an international town that has the charm and atmosphere of a small town. The city's population is approximately 235,000 and is referred to as appearing "like a spectacular amphitheatre clambering up the mountainsides, overlooking the sea, embracing you." (www.bergen.kommune.no) Bergen is also stated to be: "...one of Norway's most vigorous cultural cities." Founded in 1070 by King Olav Kyrre, Bergen has become a commercial and shipping town significant to the European industry. Bergen was at one time the: "...largest of all town in the Nordic countries." (www.bergen.kommune.no) The Wharf in Bergen was rebuilt after the fire in 1702. The harbor front in Bergen, called Bryggen, "was a scene of thriving activity for 'the Hansas' until the 18th century. Bergen is a university city with a major business and commerce college along with other various colleges in the city. One of the attractions of Norway are the fjords with the longest and deepest being the Sognefjord. The countryside in Norway is stated to be of a breathtaking nature. Bergen is host to many music festivals and events throughout the year. One such event is the Bergen International Festival founded in 1953 and 'focused on presenting prominent international and Norwegian artists in the fields of music, ballet, opera, theater, dance and the performing arts."
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