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Marketing Strategies and Plans, 2009.
Describes the process of developing marketing strategies and plans.
1,665 words (approx. 6.7 pages), 6 sources, APA, £ 34.95
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Abstract
This paper explains that developing a marketing strategy requires certain key aspects to be established from the beginning such as the levels of strategic planning, the relationship between the planning process and the company's mission and the specific objectives for each strategic planning level. The author describes the role of the company vision, the mission statement and the marketing planning objects in developing the strategic plan. The paper details the components of the marketing plan: the summary, the introduction, external and internal environment analysis, SWOT analysis, hypotheses, objectives, marketing strategies, marketing program, budget and the control system.
Table of Contents:
Introduction
The Superior Organizational Level
The Strategic Unit Level
The Functional Level
The Marketing Strategy and the Mission Statement
Strategic Marketing Planning Objectives
The Marketing Plan
The Structure of the Marketing Plan
From the Paper
"The company's mission statement is a key factor involved in the strategic planning, due to the fact that the mission statement establishes the boundaries in which strategic units operate. The mission statement defines the main directions in order to further guide the company in selecting the most favorable opportunities, starting with prospective customers' needs, competitors' actions, the company's resources, and external environment changes."
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Barriers to Entrepreneurship, 2009.
Identifies barriers that are both expected and unexpected when small to medium size businesses go through transitional periods as well as the impact such barriers had on future development of the firm.
3,141 words (approx. 12.6 pages), 13 sources, APA, £ 57.95
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Abstract
The paper discusses a proposal for investigating the expected barriers to entrepreneurship in small to medium businesses experiencing transition. The paper introduces the topic of business transition, either internal or external, and briefly discusses the need for such research. The paper then develops a set of research objectives that will answer the overriding questions of barriers to growth and opportunity during and following transition in SMEs. Next, the paper reviews pertinent literature that discusses the issues at hand, develops a methodology for researching the question, discusses the ethics of such research, details expected outcomes and finally discusses the implications of such a research study.
Outline:
Abstract
Objectives
Review of Literature
Method
Ethics
Expected Outcomes
Implications of Study
From the Paper
"One type of organization that works well in and SME situation is a "flat organization model" where members of the team have real authority to make changes when they are needed. (Sanchez & Heene, 1997, p.21) For all intents and purpose the transition to a flat organizational model may be the most significant transition associated with a business change, and comes with all the proceeding barriers and alterations of scope. Flat organization models have been favored in the most recent past, as those which empower employees to seek excellence in production and create team systems that offer better production and possibly better innovative systems, as hierarchical models tend not to allow those with hands on experience the opportunity to elicit change, possibly in a manner that would increase production, as a result of the skill set of the individual low level members of the team."
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U.S. Health Care, 2009.
Looks at the need for universal coverage in the U.S. health care system.
935 words (approx. 3.7 pages), 5 sources, MLA, £ 21.95
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Abstract
This paper argues that the only stakeholders profiting from the current arrangement of the U.S. health care system are the insurance companies. For example, the paper points out that Americans spends almost two and a half times the industrialized world's median and yet American life expectancy is lower than the Western average. The paper evaluates the health care position of 2007 presidential contenders Clinton, Obama and McCain and concludes that the economics of the U.S. health care system does not function as supply and demand because the consumers have little control over their demand.
From the Paper
"Unsurprisingly, given the sorry state of health care, which costs most Americans more for less coverage than anywhere else in the world, reforming the system has been a topic of intense debate amongst the current presidential contenders. Hillary Clinton proposes that every American should be required have coverage, as most health care analysts agree that mandated coverage is necessary, so that the care and contribution of the healthy can effectively balance out the care of the sick."
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Creating New Businesses, 2009.
A brief discussion of the pros and cons of being an entrepreneur.
769 words (approx. 3.1 pages), 4 sources, MLA, £ 17.95
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Abstract
The paper discusses the advantages of being an entrepreneur that include the opportunity to be one's own boss and define one's own working conditions and hours as well as being able to fulfil a vision of a given product or service area. The paper then looks at the drawbacks that involve the personal and professional risks to financial stability and reputation if the new venture does not succeed. The paper relates that with so many demands on entrepreneurs, only those that are the most focused and passionate about their potential business ideas succeed.
Outline:
Executive Summary
Pros of being an Entrepreneur
Cons of being an Entrepreneur
From the Paper
"The role of an entrepreneur is to create new businesses that deliver consistently high levels of value over the life of the products, processes and organization. As the processes involved in creating a new company are complex and varied in the skills they require, entrepreneurs must be adept at managing a multitude of tasks and processes simultaneously. There is a common perception of those who create new businesses have a correspondingly high level of freedom and strong sense of optimism (Olsztynski, 18). Traits that lead to success in entrepreneurship however include pragmatism, critical thinking, and a strong focus on results and strategies (Burmeister, Schade, 340). There is a common misconception that entrepreneurs gain exceptional levels of personal freedom from the risks they take, yet in fact they are often more in demand than any other employee as they are the pivot points of their companies."
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Arguments Against Drilling for Oil in Alaska, 2009.
The paper attempts to show that exploitation of Alaskan oil and gas reserves would be detrimental to the environment of the region and, effectively, destroy it.
2,490 words (approx. 10.0 pages), 13 sources, APA, £ 47.95
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Abstract
The author of the paper contends that, as energy costs continue to increase, many Americans are facing harsh realities at the gas pump. The paper's writer says that enormous resources available in Alaska appear to represent a short-term solution to this growing demand for oil and gas. The paper's author contends, however, that the unique qualities of the environmentally fragile Arctic National Wildlife Refuge are endangered by such exploitation. To determine what both sides have to say about this issue, the author of this paper provides a review of the peer-reviewed and scholarly literature concerning further exploitation of Alaska's oil and gas reserves and its concomitant environmental impact, followed by a summary of the research and the authors findings in the conclusion.
From the Paper
"The existing protections that are in place are no accident, though. The legislation that set aside the wilderness and refuge areas of Alaska are the deliberate result of the U.S. government's decision to keep oil and gas development out of the ANWR specifically to preserve the region's wilderness. According to Stanke, "In 1960, Fred Seaton, as Interior Secretary for the Eisenhower administration, designated 8.9 million acres in the northeastern corner of Alaska the Arctic National Wildlife Range -- a sanctuary for wildlife and wilderness conservation" (Stanke 905). As Grover points out, Interior Secretary Seaton's 1960 withdrawal order clearly stated the purposes for which the new wildlife range was to be managed: preserving the 'unique wildlife, wilderness and recreational values' of the region" (1169). During the period 1960 and 1979, the U.S. Department of the Interior managed the Range in a fashion that was congruent with the intent of this statement in spite of the vast natural resources discovered near Prudhoe Bay (Grover 1169). According to Weaver and Asmus (2006), the Prudhoe Bay oil field is the largest oil field in the United States. Not surprisingly, these resources have attracted a great deal of attention from commercial interests, but Stanke notes that the fact that the Refuge exists at all is not a matter of chance or luck, but rather is the ". . . deliberate result of United States wilderness-preservation policy in place since the 1950s" (Stanke 906)."
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The Impact of Technology on Tourism, 2009.
An examination of the impact of globalization and technology on the tourism industry.
1,327 words (approx. 5.3 pages), 8 sources, MLA, £ 27.95
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Abstract
This paper examines the impacts of transportation technologies and online technologies upon the tourism industry. The paper begins by discussing the concepts of globalization and change and then looks at their impact on global tourism. The paper also briefly looks at how technological changes in tourism have impacted work habits and education.
Table of Contents:
Introduction
Methodology
Findings
Transportation
The Internet
Work and Tourism
Education and Tourism
Conclusions
Recommendations
From the Paper
"The tourism industry is one of the most relevant examples in the context of a changing global environment. The pace of this change has most likely been set by the rapid technological advancements. Some of these new technologies have been integrated in tourism operations. The most eloquent example in this sense is the emergence of the internet, which led to reduced costs and increased operational efficiency within the tourism agencies and airports. The strategy has also resulted in a closeness between vendors and clients and increased satisfaction for both parties. Aside the internet, other major technologies that supported the continuous growth of the tourism industry are those implemented by transportation, which became safer, quicker and more pleasing. Finally, the technological implementations within tourism operations have led to modifications in working habits and have also generated an increased demand for labor force, implying as such that educational institutions place more emphasis on teaching tourism."
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Nursing Home Management, 2009.
A research proposal to investigate operational refinement and improved quality of care in nursing home management.
4,500 words (approx. 18.0 pages), 16 sources, APA, £ 74.95
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Abstract
This paper proposes research to explore opportunities for currently raising productivity in a number of areas of a private Nursing Home and includes recommendations to guide a program for refining nursing care in the extended care facility. The paper discusses options intended intended to assist the facility in finding ways to improve nursing productivity, which in this context is tantamount to the capacity to better the quality of life or save the life of a greater number of extended care, elderly or enfeebled patients. The proposal is primarily grounded in the combination of organizational improvement through the refinement of process and improvement in the quality of care with a focus on hope as an important curative approach.
From the Paper
"The importance of knowledge economy in the staff is a central part of the dexterity with which the hope-based practitioner must approach patient treatment. To this extent, Eckholm (1991) provides the research with some insight into a concrete relationship between hope and medical treatment found in so-called experimental medical procedures. Focusing primarily on the complex of issues relating to bone-marrow transplants in otherwise terminal cancer patients, this discussion refers to hope as the force which encourages individuals not just to battle against weakening symptoms and diminishing statistical odds of survival, but also against the resistance to this optimism of medical insurance companies."
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Leadership Strategies for Managing Productivity, 2009.
An examination of effective leadership startegies for managing organizational and employee productivity.
7,928 words (approx. 31.7 pages), 36 sources, APA, £ 108.95
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Abstract
This paper identifies and incorporates principles of leadership strategies that have been shown to be most effective for increasing organizational productivity among employees. It first analyzes whether employees are more productive when leaders use authoritarian, participative or delegative leadership styles. It then analyzes these respective leadership styles, organizational productivity and employee morale to identify the leadership style that is deemed most effective by a preponderance of the findings for increasing employee productivity. The paper contains tables.
Table of Contents:
Abstract
Overview of KAM 6
Overview
PPPA 8612 Classical and Emerging Paradigms of Leadership
Breadth Component
Breadth Objectives
Review and Analysis
Background and Overview
Authoritarian Leadership
Participative Leadership
Delegative leadership
Discussion
Conclusion
From the Paper
"Although some of the successful leaders studied by Dunn and Brasco clearly favored specific leadership styles the majority of the time, most leaders appeared to affect different leadership strategies at different times depending on changing circumstances. In fact, at least 80 percent of the supervisors interviewed by Dunn and Brasco, for example, reported they specifically chose the program their organizations adopted in what was an autocratic style of leadership; other cases involved a laissez-faire leadership style. Research by Lewin showed that laissez-faire, an abdicating style of leadership, was simply not effective as a rule though (Burke, 2002). Furthermore, some of the leaders studied by Dunn and Brasco employed a benevolent despot style of leadership, but when these same leaders were personally committed to a specific program, some reported working alongside their staff in a participative style of leadership (Dunn & Brasco)."
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Learning Journal of Organizational Culture, 2009.
A learning journal examining organizational culture and its effect on the strategic management process of an organization.
5,695 words (approx. 22.8 pages), 6 sources, MLA, £ 86.95
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Abstract
This paper presents a learning journal which is a record of the writer's thoughts regarding the different concepts to which he was exposed during his course work. It specifically focuses on the ways in which organizational culture impacts organizational behavior and the role that organizational culture plays in the strategic management process.
Table of Contents:
Introduction
The Emergence of Culture as an area of Strategic Importance
Culture and Change
The Value of the Study of Organizational Behavior
Organizational Behavior Theories
Environment Theories
Congruence
Conclusion
From the Paper
"There is a part of me that worries I will not be able to use this knowledge in the field. As a student, my approach is entirely rational. This may be difficult to maintain. Moreover, I am not sure where my learning should stop. I do not feel that my learning should stop simply because my learning journal has been written. I am wary of becoming lost in the inevitable esoteric tangents of academia. Yet, I value the knowledge I have gained thus far. I will be able to use it to help me in my career. I am grateful for that, but I have concerns about balance. It may be that it is time to put the learning on pause and get some practice in applying my knowledge to the everyday world."
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Southwest Airlines, 2009.
Assesses Southwest Airlines' competitive strengths from an organizational behavioral perspective.
2,310 words (approx. 9.2 pages), 18 sources, APA, £ 45.95
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Abstract
This paper relates that organizational behavior strategies for effectiveness in decision making and leadership, for clarity of internal communication and for managing internal power and politics should be correlated to attain increasingly higher levels of revenues and profits. The paper points out that the essence of Southwest Airline's ability to translate these three organizational areas into long-term revenue and profit growth is based on creating and sustaining a culture where risk-taking on behalf of customers is expected and rewarded. The paper uses examples of how the company's culture was tested by the events of 9/11.
Table of Contents:
Introduction
Decision Making at Southwest Airlines Fuels a Unique Culture
Southwest Internal Communication
Southwest Airlines Power and Politics
Appendix
Five Year Southwest Airlines Financial Analysis
Southwest Airlines Income Statement Analysis
From the Paper
"This egalitarian and very open approach to describing what a difficult situation the company was in energized the ground crews. They internalized the challenge and met the 15 minute turn-around time and even created entirely new, innovative processes to make this possible. Management theorists who specialize in the airline industry credit this significant improvement in performance to standardization of the company on only Boeing 737 jetliners and the economies of scale achieved."
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Bellacrema Espresso Machines, 2009.
A plan for the establishment of a business that will manufacture high-end espresso machines and accessories.
884 words (approx. 3.5 pages), 2 sources, APA, £ 19.95
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Abstract
This paper discusses the startup of a company that will manufacture espresso machines and relates that accounting will play a significant role in the startup process. The paper then identifies the types of work characteristics that will be looked for in the new business' accounting staff and reveals the internal controls the founder wishes to build. the paper also explains how the managers will use financial information.
From the Paper
"The name of the business is Bellacrema Espresso Machines. The name means "beautiful crema", crema being the rich head on a shot of espresso. The company is a manufacturer of high-end espresso machines and accessories. The company is going to manufacture the machines by hand in Italy, where there is an abundance of industry talent available, and will have sales offices in Italy and the US. There will also be a training center and cafe at a showroom outlet in Seattle, adjacent to the main distribution facility."
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Business Ethics, 2009.
A discussion on business ethics with three case studies as examples.
1,726 words (approx. 6.9 pages), 4 sources, APA, £ 34.95
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Abstract
This paper highlights business ethics with three case studies. The author discusses the issues of bioethics, the management of human resources, and ethics orientation in the case studies and uses companies such as Wal-Mart and Wayne Hills Hospital for illustration. The paper explains how investment in infrastructure, as in the case of Wayne Hills Hospital, labor management and ethics orientation play a big part in an organization. The author also stresses that good business ethics practices result in a positive brand image, something every company strives for.
Outline:
Case 1: Bioethics
Case 2: Human Resource
Case 3: Ethics Orientation
From the Paper
"Regrettably, all evidence suggests that the model currently defined by Wal-Mart is unlikely to be disrupted, and to the negative impact on a broad array of players, not the least of which is the supplier. The globalization scheme promises that as new developing markets open to free trade, the opportunity for a corporation such as Wal-Mart to find yet cheaper labor and yet more lax environmental standards in the nation of a supplier will tend to draw it away from those to whom it had previously established a unilateral relationship."
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Sports Marketing in the U.S., 2009.
This paper examines the creation of sports marketing in the United States.
1,563 words (approx. 6.3 pages), 4 sources, APA, £ 32.95
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Abstract
The paper discusses the demand for sports marketing and how the educational system has introduced courses on sports management. The paper examines the products the companies are offering and looks at the competition within the sports marketing industry. The paper shows how sports marketing helps with the construction of sports facilities, the offering of sports scholarships for the talented children or the sponsorship of various social events.
Outline:
Introduction
Demand and Offer
Importance
Producers and distributors
Sponsorship
Competition
Sport product
Constructions
Conclusions
From the Paper
"The promotion of sports has probably never been more important than now, when we feel an intense need for a healthier live style. For-profit organizations have often used sports personalities and events to market their items, some of the most relevant examples in this sense being Nike or PepsiCo. Several campaigns were also indented to reintroduce the population to the pleasures and benefits of sports, sending as such a social message, rather than a simple promotion of their items. These features, alongside with a variety of changes affecting the social, economic, political and technological environments, have lead to the creation of sports marketing."
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