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The Far Horizon Marketing Plan, 2008.
This paper is a fully detailed marketing plan for the construction of The Far Horizon Convention Center, an addition to the already established commercial building called The Far Horizon.
2,900 words (approx. 11.6 pages), 6 sources, APA, £ 49.95
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Abstract
This paper is a detailed marketing analysis of The Far Horizon Convention Center, a multi-faceted facility providing a location for large group meetings and local business functions. The Far Horizon is already a premier location that includes the Wind Watcher Restaurant and the Idle Hour Bar/Lounge. The paper shows that the addition of the convention center will add to its success and will be called the 26 West Multi-purpose Convention Center. Additionally, the paper states that after 26 West is completed, a 100-unit motel and convenience store will be the next step in The Far Horizon expansion. The plan also details growth projections and investor strategies.
Outline:
Executive Summary
Market Analysis Section
Relevant Market Background Data
The Industry Product Class
The Industry Competition
National Competition
Local Competition
The Macro-Environment Conditions Related to the Market
Assessment of Opportunities
Strengths of The Far Horizon
Weaknesses of The Far Horizon
Opportunities for The Far Horizon
Threats for The Far Horizon
Market Objectives Section
Desired Results from the Execution of the Marketing Plan
Strategies for Marketing
Action Programs and Budget Section
Control Procedures Section
Evaluation of Management and Organization
Administrative and Organizational Roles of Management
Goal Setting
Delegating Tasks
Monitoring Progress
Considerations for Adequate Performance of Administrative Role
Considerations for Adequate Performance of Organizational Role
Fostering Organizational Development
Structuring Organization
From the Paper
"Delegating Tasks -
The management of The Far Horizon will take great heed in delegating tasks in order to insure that critical tasks are completed in a timely manner, within budget, and at the quality level expected. Flexibility will be used in assigning tasks to ensure the employee delegated to the task has the skills to complete the job given.
"Monitoring Progress -
Management will create a review system for monitoring progress of the tasks at hand and to assess the progress that has been made. If progress is monitored accurately and closely, any problems or issues that are raised during review can easily be corrected once clearly identified."
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Setting up a Business: Healthy Alternatives, Inc., 2008.
An analysis of the founding, growth and development of Healthy Alternatives, Inc., focusing on company teamwork and communication between teams.
2,437 words (approx. 9.7 pages), 3 sources, APA, £ 43.95
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Abstract
This paper discusses the setting up of a vitamin and supplement manufacturing company, named Healthy Alternatives, Inc. The paper discusses the various aspects of the organizational structure of the company. It then describes the growth and development of the company and focuses on communication between the various teams within the organization. The paper is written in the narrative form.
Table of Contents:
Introduction
Organizational Structure
Sales and Marketing
General, Financial and Production Management
Learning Organization
My Company's Growth and Development
In-house, Inter-departmental Communication
The Cross-Departmental Teams
Superior Customer Service
Conclusion
From the Paper
"The net result of my teams is that people in the company are able to work together in a proactive manner to optimize customer satisfaction. For example, the Fulfillment Team meets monthly and continuously refines not only computer systems, but also the physical systems and processes in the building. Their goal is clear and simple: to improve the level of customer service. They succeed in this to a large degree because the various departments are not isolated from each other; all staff are aware of the big picture, and of what they can do to facilitate our continuing success. I have found that the more the different departments communicate, the more everyone realizes that they can create more opportunities for our business, and increase our opportunities to sell. Thus, we all work together to take a pro-active approach to the customer."
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Business and Environmental Law, 2008.
This paper discusses that an integration of all operational policies regarding environmental law is necessary to maintain market competition within an organization.
1,475 words (approx. 5.9 pages), 2 sources, APA, £ 28.95
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Abstract
This paper states that environmental issues are not mutually exclusive to private entities that try to maximize profits and that there is the common misconception that the legal environment for businesses or business regulations does not coincide with environmental law. The paper's analysis of the simulation shows that business regulation especially in industries that deal with natural resources includes many aspects of environmental law, legal ramifications associated with environmental issues, and government regulation and bodies that maintain the laws and balance between productive activity and environmental depletion.
Outline:
Introduction
Major Issues in the Simulation
Ethical Dilemma: Understanding Values and Stakeholders
What Would Legal Counsel Suggest? Current Organizational Suggestions
Risk Analysis Matrix and Ethical Dilemma Revisited
Conclusion
From the Paper
"Other noted issues in the case study relate to the fact that Alumina realizes the importance of maintaining a good public image in the community by relying on critical public relations. This becomes an important aspect of business operations in the 21st century as the society is now more 'environmentally conscious' and makes purchases or support businesses that preserve the environment.
"Legal ramifications surrounding environmental issues are also evident from the situation that developed between Bates and Alumina. Bates made the claim that Alumina was responsible for her daughter's leukaemia, the issues surrounding the allegations and the way Alumina's management team dealt with the issue highlight some very important aspects of the regulations and legal issues in the simulation."
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No Child Left Behind Act of 2001, 2008.
Looks at the leadership of Secretary of of Education Rod Paige during which the controversial No Child Left Behind Act (NCLB) of 2001 was passed and implemented.
895 words (approx. 3.6 pages), 4 sources, MLA, £ 18.95
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Abstract
This paper explains that the Secretary of the Department of Education (DOE) from 2001 through 2005, Rod Paige, is a controversial figure. The paper describes Secretary Paige's primary responsibility for the initial passage and implementation of the No Child Left Behind Act (NCLB), which has been the most sweeping educational reform legislation in a generation, intended to raise all schoolchildren in the United States to a uniform level of achievement by 2014. The paper then presents several important issues contributing to the failure of the DOE to fully come to terms with the complexities and enforced uniformities of NCLB. The paper concludes that Paige's own controversial stances and excessively strident political viewpoint may have reduced his potential effectiveness during his term.
From the Paper
"Paige went on to note that with over 15,000 individual school districts in the nation, with assessment and governance standards varying almost on a district-by-district level (and certainly on a state-by-state level), he made it a priority for his department to work closely with each state to institute appropriate assessment and accountability programs. He stated that this first goal was accomplished (in 2003) for all fifty states, in large part due to the cooperation of delegations from many states, which had been invited to meet with DOE leadership in Washington, D.C., to discuss their issues and concerns."
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Owner Specific Advantages (OSA) in the Financial Sector, 2008.
A discussion of owner-specific advantages (OSAs) within multinational corporations with examples of various organizations.
866 words (approx. 3.5 pages), 6 sources, APA, £ 17.95
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Abstract
This paper discusses the concept of owner-specific advantages or OSAs within multinational corporations. The paper provides a number of illustrative examples of large multinational organizations that employ the concept of OSAs in their operations. The paper then discusses what happens if a multinational corporation goes out of its established network and provides examples of corporations that did this.
Table of Contents:
Overview
Citigroup
ING in the U.S.
Merrill-Lynch in Japan
MNC Risk in Going out of Network
Overview
LUKoil
Saudi Aramco
From the Paper
"The case of Saudi Aramco is an example of the risks that MNCs run when they enter new markets and build out critical infrastructure and industry such as Saudi Arabia's oil industry. As the case illustrates, Saudi Arabia's state owned oil company, Saudi Aramco as well as Saudi Arabia's oil industry infrastructure, since 1948 belonged to a conglomerate of U.S. international oil companies: Exxon, Mobile, SOCAL and Texaco. While Saudi Arabia incrementally demanded increasing influence in Aramco, as Saudi Aramco was initially known, it was not until 1975 that the Saudi Arabian government took full possession of the company and successfully nationalized it. The original founding U.S. MNCs were left to negotiate management and concessions but and found their former dominant position in the market completely reversed and controlled by the Saudi government. Yet, because of their significant investment in the market over the years, they could not afford to simply evacuate the market and instead were willing to accept lower profits and thinner margins to assist the Saudi government in both managing some aspects of the operations as well as buying petroleum."
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Wal-Mart Canada and E-Business Strategy, 2008.
This paper explores Wal-Mart Canada's strategic goals in the area of e-business innovation.
1,720 words (approx. 6.9 pages), 8 sources, MLA, £ 32.95
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Abstract
The paper explains that in terms of business-to-customer (B2C) e-business, the company aims to sell the Wal-Mart brand to customers, while in terms of business-to-business (B2B), the company has made extraordinary levels of commitment to electronic data interchange (EDI) over the Internet (EDI-INT) and to the radio frequency identification (RFID) technologies. The paper describes how Wal-Mart Canada has used its market dominance to leverage suppliers to similarly commit to these e-business technologies, thereby radically altering the e-business marketplace as a whole.
Outline:
Strategic Goals of the Company
Internet Business Models and Strategies
Evolution and Applications of the Internet
Enterprise-Wide and Inter-Enterprise Systems
Security and Controls
Billing and Payment Systems
Supply Chain Management
E-Procurement, Trading Exchanges and Auctions
Customer Relationship Management
Business Intelligence
Metrics for Performance Measurement in E-Commerce
Executive Summary
From the Paper
"In the 2007 ranking of Forbes Fortune 500, the retail giant Wal-Mart Stores (traded on the TSX as WMT) occupied the number one position with net sales of almost US$350 billion (Wal-Mart Annual 2007 26). In this context, the prime objective of the company is to retain its dominance in the global and the Canadian retail marketplace. In fact, Wal-Mart Canada has in recent years consistently outperformed its US parent company, and today accounts for almost half of all household goods sales in Canada. As Wal-Mart Canada's new CEO Mario Pilozzi contends, the key to attaining this objective is continuing innovation in all areas of the enterprise (Flavelle). To this end, Wal-Mart Canada has adopted two prime strategic goals for the short term future. These goals lie in the areas of structural expansion and e-business innovation."
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Wal-Mart and Workers' Rights, 2008.
A discussion of Wal-Mart's poor labour practices and their implications.
2,040 words (approx. 8.2 pages), 5 sources, APA, £ 37.95
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Abstract
This paper refers to the film "Wal-Mart: The High Price of Low Cost" that paints a picture of atrocious human resources practices at Wal-Mart. The paper describes how Wal-Mart pays poverty-level wages, withholds benefits from most of their employees and practices all kinds of systemic discrimination. The paper explains that this results from the power they have as well as their primary goal of making money for shareholders, regardless of humanitarian or ethical considerations. The paper asserts that the implications of this are enormously frightening for workers all over the world.
From the Paper
"The film Wal-Mart: The High Price of Low Cost (Greenwald, 2005) gives an overview of what the director sees as the damage done by Wal-Mart. It argues that despite the Wal-Mart commercials that portray Wal-Mart a great place to work, Wal-Mart is in fact a terrible place to work. Essentially, what emerges is a picture of an employer-employee relationship in which the employer uses its power to bully workers, resulting in extremely unfair treatment. The opening scenes of the film show Wal-Mart's CEO, Lee Scott, being treated as if he is a god, with thousands of workers cheering him. This creates an initial impression that this must be a wonderful company. However, this impression is quickly dispelled."
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Five Years Later: A Restaurant's Journey, 2008.
A personal narrative regarding the development and growth of a new restaurant.
3,088 words (approx. 12.4 pages), 0 sources, £ 52.95
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Abstract
This paper discusses the writer's experiences in opening and running a restaurant. It focuses on the approaches that the writer and his wife took, the strategies they put in place, the lessons they learned and the changes they made over the course of five years. The paper also traces the restaurant's development through the first stages of the organizational life cycle.
From the Paper
"In the future we are looking toward opening further restaurants in the city, and possibly opening a culinary college there as well. We are also looking to provide meals via delivery, from our take-out kitchens, catering to special dietary needs based in our original principles about food. Lastly, we have now held onto the same base of staff that we have been investing in and training for the past four years and we are in a fortunate position where they can be the leaders in any further expansions. We would like to develop further restaurant, school and producer partnerships or networks in other cities and we will be looking to our staff to lead those new partnerships. They have the latitude to propose new ideas and locations, to research good opportunities and present them and the education and varied experience that comes from our unique corporate approach."
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Outsourcing Models: India in Competition, 2008.
This paper examines China's threat to India's competitive advantage in the outsourcing industry.
701 words (approx. 2.8 pages), 5 sources, APA, £ 14.95
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Abstract
The paper discusses India's current status as the outsourcing/offshoring capital of the global economy and examines the qualities that have allowed India to achieve this status. The paper then discusses how other emerging markets have begun to model India's success, with China being the most notable. The paper explains that while China cannot compete with India's English speaking population, it can compete in terms of infrastructure, educated workforce and cost-benefits. The paper includes an annotated bibliography.
From the Paper
"U.S. firms have increasingly employed Outsourcing and offshoring for several decades as the world has adopted the global economic model. While in the past these outsourcing and offshoring activities were largely limited to the manufacturing and production sectors, service and related industries have, for the past decade, found that some markets are able to perform back office and administrative functions as well as direct customer interaction. The fact that India has become the outsourcing/offshoring capital of the global economy is evidenced by its 8% annual growth rate, a 40% outsourcing growth rate for 2005 alone and estimated outsourcing industry valuations of $64b by 2012 with more than 3m employees (Krebsbach, 2006). With these kind of figures it is clear that India's outsourcing model is not a success but one which other markets could use as an economic paradigm in order to spur their own economic growth. "
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1-800-GOT-JUNK?, 2008.
This paper looks at the 1-800-GOT-JUNK? company and its business strategies.
1,814 words (approx. 7.3 pages), 7 sources, APA, £ 34.95
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Abstract
This paper looks at the 1-800-GOT-JUNK? company, a Vancouver-based junk removal franchise. The paper outlines the entrepreneurial qualities of Brian Scudamore, the company's CEO, and highlights the strengths and weaknesses of the organization's business approach and strategies. The paper concludes by looking at some alternative approaches to marketing 1-800-GOT-JUNK?.
Outline:
Abstract
Synopsis of Article
Five Entrepreneurial Qualities of Brian Scudamore
Identify, Define and Describe the Company's Business Strategies
Four Strengths and Four Weaknesses of GOT-JUNK? Business Strategies
Five Ways or Approaches for Marketing GOT-JUNK?
From the Paper
"1-800-GOT-Junk is a Vancouver-based junk removal franchise. The company seeks out young franchisees and has strict performance guidelines in place for those franchisees; not to be overlooked, the company puts franchisees through a rigorous 9-day orientation and instruction program. The company also has a toll-free hotline for franchise owners and there is an expectation that franchise owners will share the corporate vision. Additionally, the company is looking at expanding internationally and it seems evident that founder Brian Scudamore has made a habit out of delegating responsibilities for opening up new markets (and presumably other important tasks) to people he trusts. The question now is whether the company can maintain its momentum ("Today the World!" 2006)."
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China's E-Commerce, 2008.
This paper examines the emergence of the Internet in China and its impact on Chinese business.
2,223 words (approx. 8.9 pages), 10 sources, APA, £ 40.95
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Abstract
The paper looks at the history of the Internet in China and how the Internet has created new opportunities for Chinese businesses. The paper discusses the factors that are encouraging the online industry's growth and points out that, although the e-commerce and online business sector of the Chinese economy still remains modest by US standards, time is certainly on China's side.
From the Paper
"It is hard to believe, but the first "direct" internet connection in China did not emerge until May of 1994. That being said, the build-up to the break-through event was not a short one; rather, China had been working steadily towards a remote internet network for a number of years. For instance, in 1986 the China Academic Network system was launched by Beijing Institute of Computing Applications with the help of the Universitat Karlsruhe in Germany. One year later, the Institute of High Energy Physics established its first international remote connection and, that very same year, CANET established a link to the Universitat Karlsruhe via a 300-bps packet-switched data network; within a month a formal email was sent across the connection. Finally, as the 1990s dawned, a top-level domain was registered for China at the Defense Data Network-Network Information Center - otherwise known by the acronym, DDN-NIC."
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Financial Impact of Globalization, 2008.
This paper looks at the financial impact of globalization on manufacturing
in the United States.
1,136 words (approx. 4.5 pages), 7 sources, APA, £ 22.95
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Abstract
In this article, the writer discusses globalization in terms of its impact on US based manufacturing. The observation is made that globalization is best described as the internationalization of goods and services as well as the internationalization of production and manufacturing. The predominant business strategies related to globalization are discussed which are outsourcing and offshoring. These phenomena are related to productive output within the US economy and with total number of manufacturing positions in the market that have been lost due to globalization factors. The writer concludes that the impact of globalization on US based manufacturing has been negative in terms of total productive output as well as in total number of jobs in manufacturing.
Outline:
Abstract
Introduction
Productivity & Labor
Globalization's Affect on the US
Conclusion
From the Paper
"Manufacturing and production as an economic activity consists of many factors. However, the two most important economic factors relative to manufacturing are productivity and labor because overall output is the broadest measure of productivity and labor relative to the number of manufacturing jobs present is the broadest measure of efficiency. Developing a better understanding of how globalization has affected these two factors in the US market is paramount to determining the future trends related to US manufacturing as globalization continues to be the international economic model of choice. Before examining these factors vis-a-vis the US market, it is important to describe the particular phenomena associated with globalization, which leads to the mass movement of manufacturing and production from one market to another that impacts productivity and labor metrics."
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The Eminem-Interscope Principal-Agent Relationship, 2008.
This essay describes the relationship between rap artist Eminem with his record label, Interscope Record, as well as the basic principal/agent relationship between Detroit Rap and the labels that represent these rappers.
2,980 words (approx. 11.9 pages), 9 sources, MLA, £ 51.95
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Abstract
This essay assesses the relationship between Eminem and his "agent", record label Interscope Record. Specifically the author aims to distinguish between a musician and his agent and the greater realm of principal-agent relationships - that between Detroit Rap and the labels that represent these rappers. Furthermore, the essay analyzes the relationship of Shady Records, Eminem's record label, which is controlled by Interscope Records.
Outline:
Introduction
Objectives of the Interscope/Eminem Relationship
Rewards of the Interscope/Eminem Relationship
Incentive Problems in the Interscope/Eminem Relationship
Reward schemes that are used to address the incentive problem
Conclusion
From the Paper
"In terms of how well these reward schemes alleviate the incentive problem, this reward scheme is perhaps one of the only things that keeps Eminem's controversial behavior in check. Empirical evidence that supports the use of these reward schemes is the fact that every major music artist in the world (even British pop sensation Lilly Allen, who famously started as an independent "My Space" music sensation) must sign with a record label in order to maintain career success. When artists do not reign in their controversial behavior, they are dropped - as Eminem alum and rapper 50 cent was dropped by Trackmasters/Columbia records when he was involved in a shooting accident (Internet Movie Database). At present, this existing incentive scheme seems to be the best and only one."
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