The Commercial Nature of Journalism

Paper Summary:

This paper looks at how journalism serves the public interest, including major Marxist and liberalist approaches and theories as well as looking at 'yellow journalism' and the tabloidisation of news media. It also explores competition, the importance of news stories and the financial constraints on news teams as well as the pressures put on a news product by its advertisers and the tendency towards conformity that results from competition.

Outline
Introduction
What Has Journalism Ever Done For Us?
Competition ? Driving Down Quality Since 1968
Following the Leader ? Competition and Conformity
The Shrinking Newsroom
Public Relations ? Puppetry of the Press
Pseudo Events ? Good News For Those Who Can Afford It!
Advertising ? Whose Interest - The Public?s or the Advertiser?s?
Conclusion

From the Paper:

"However, there are those that view journalism not to be in the public interest, but rather that of today's ruling classes; government, big business and the capitalist system in general. Those of this opinion tend to come from the Marxist viewpoint, most notably Chomsky and Herman, who developed the concept of the propaganda model. This states that the media must first pass through 5 conceptual filters before reaching the public, and that these filters are designed to prevent information which is against the interests of the capitalist system reaching the public."

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