Agencies on the Internet

Paper Summary:

This dissertation paper looks at areas concerning the marketing of an agency's website - specifically a music agent. The paper is an in-depth analysis - textually and graphically - on how agencies can best represent themselves on the Net.

From the Paper:

"The Internet is truly a powerful marketing tool for any business, especially within the versatile, ever changing, consumer driven market that is the music industry. With CD's and other tangible products (i.e. products which you can touch, as opposed to the services offered by agencies and DJ's), a website is a secondary route of marketing as a majority of products will already be known to the consumer, but the service industries must develop their other marketing strategies (the Internet being one of them) much more as they do not have the tangible high street presence."

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