Identity and Ideology

Paper Summary:

The paper defines and explains ideology in reference to identity and uses examples to shows how attitudes, values and beliefs influence personalities, appearances and the way we behave both intra-personally and interpersonally. It examines how our belief systems are shaped and controlled by the world around us, especially the mass media, which in turn affects the way we view ourselves and others creating our sense of identity.

From the Paper:

"It is saying that there are many different ideologies, and that everyone obviously believes that theirs is the correct one so they are all competing for recognition. This is not just true in obvious subjects such as religion or politics, but in things we see every day. The language we see in day-to-day life could be interpreted not as being neutral, but as containing subtle (or not-so-subtle) ideology. For example, a mother catching her ten year-old child smoking may say something like; "You mustn't smoke, smoking is bad!" The underlying meaning would be; "I disapprove of your action because it contradicts my ideology on how a child should behave". "

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