Advertising and Sales Promotion

Paper Summary:

This paper examines how sales promotion is a major part of modern day marketing activity and how there are many companies spending millions of pounds on promoting financial products. It attempts to evaluate the use of promotions in financial services marketing with reference to organizations within the financial services sector. It shows how advertising and promotional efforts have become more regionalised and specifically tailored towards targeting a specified audience and how companies and corporations in the financial services sector have begun to adapt to the Internet and to promote on-line support in recognition of the service.

From the Paper:

"The advent of the internet and increasingly sophisticated technological applications are acting out important roles - in all aspects of business, sales and marketing. Monitoring customer activity is a challenge for all companies in industry. The marketing department can be sure to identify and assess certain conditions under which a communication will have an intended impact. When these conditions are adhered to, the company automatically contacts the customer with the appropriate personalized message. In practice, this is known as the emergence of dialogue marketing. This useful communicative tool can be used to reactivate or retain customers."

More papers on Advertising and Sales Promotion:

• Research Paper # 45292 : "Advertising and Women"
• Research Paper # 75035 : "Advertising and Promotion in Consumer Markets"
• Essay # 18213 : "Advertising"

APA Citation:

MLA Citation: