Abstract
This essay discusses the ways in which a stakeholder approach to corporate governance would differ from the existing system of a stockholder approach in the UK. A definition of corporate governance is provided along with the differences between stakeholder and stockholder approaches to this particular issue. The extent to which a stakeholder approach would change the existing system is also investigated. References and evidence to support these arguments are provided throughout the essay.

From the Paper
"The new proposal of corporate governance is that of a stakeholder approach. The fundamental principle behind this concept is that shareholders are no longer the only members of an organization who have an interest in the conduct and performance of the company. This is supported by Demb & Neubauer (1992) who state "corporate governance is the process by which corporations are made responsive to the rights and wishes of stakeholders". J. Kay (1995) also states "it is the purpose of companies to maximize its profits or to develop its business in the interests of customers, employees, suppliers and other stakeholders in the wider community." "

Tags:corporate, freeman, friedman, goodpaster, governance, stakeholder, stockholder

Abstract
The paper first defines diversification, then identifies the positive and negative aspects of diversification as a business plan. The writer looks into the effects of diversification using examples from international companies and industries. The paper studies what strategic management experts write about diversification and discusses whether or not diversification is a successful business strategy.

From the Paper
"Whether a business should adopt the strategy of diversification or not is a question which brought about considerable debate among the great management thinkers all over the world. While Ansoff and Howe supported the idea thinkers like Kastens and Porter opposed it. Its true that diversification has a lot of advantages and some disadvantages as well. In this assignment I am going to discuss the problems and advantages of the diversification strategy in some detail. However as Mintzberg said, "that no matter what its basis, every related diversification is also fundamentally an unrelated one. That is no matter what is common between two different businesses, many other things are not."(In Mintezberg & Quinn, 1991:79). Hence I am not analyzing the different types of diversification and its merits and demerits separately; instead I am taking diversification as a whole for this analysis."

Tags:company, management, profit, plan, growth

Abstract
This paper examines two organizations: Exxon Mobil and The Body Shop. It suggests that in the case of The Body Shop, the presence of an ethical code has increased their commitment to ethical marketing practices. However, in the case of Exxon Mobil, the presence of an ethical code does not necessarily ensure a strong commitment to ethical marketing practices. It concludes that the presence of an ethical code can only increase organizational commitment to ethical marketing practices if it is enforced by either an ethics officer or an ethical awareness program. In addition, it shows how the effectiveness of ethical codes can vary between organizations and industries.

From the Paper
"The Body Shop is an organization that set themselves tough standards within their code of ethics; their mission is to dedicate its business to the pursuit of environmental and social change (Anon 1, 2004). In an organizational context, the code of ethics has been developed in order to support the marketing objectives and the mission statement of the company. Due to the size of the company, the actions of the Body Shop are visible to the public and the external pressure to manage ethical activities is far greater than that of a smaller company (Weaver, 1993). Therefore, any mismanagement of ethical activities will reflect badly on the company and contradict the high expectations that have been outlined within the code of ethics. Weaver (1993) reinforces this perspective suggesting that it can be potentially dangerous for a company to use ethics as a positioning tool."

Tags:body, exxon, mobil, shop

Abstract
This paper provides a financial analysis of the automobile company, Porsche. The paper examines the company's profit and loss account, balance sheet and cash flow statement. The paper also compares Porsche's gross profit margin with its competitors and discusses its problems and opportunities. The paper concludes that in the last fiscal year Porsche has generated earnings above industry average. Several tables are included with the paper.

Tables of Contents:
Terms of Reference
Methods Used
Introduction
Findings
Ratio Analysis
Calculation and Discussion of the Financial Ratios
Comparison of the Ratios with the Industry Average
Problems and opportunities
Inventory and Asset Valuation Methods
Application of Accounting Concepts
Conclusion
Appendix

From the Paper
"North America still remains the largest sales region for the past fiscal year and the most profitable. Domestic market was one of the weakest. Economy in the Eurozone has slowed down given a rise in oil prices and weak internal market demand as well as high unemployment. That has affected the auto industry as a whole and some manufacturers are still recovering from the drop in demand. However, Porsche models have been well received and highly in demand. This can be seen in from increase gross revenues year over year."
"On the new opportunities side Porsche should definitely look into expanding into markets such as China. Given China's strong economic growth, Porsche can greatly benefit from penetrating this market."

Tags:revenue, cost, demand, profit, sales, product

Abstract
This paper investigates and explains why firms find it advantageous to merge, and also provides the consequences of merger activity. A definition and types of mergers are discussed along merger motives and there disadvantages. The author provides examples of different companies in different industries throughout the paper to support the arguments.

From the Paper:

"In order to discuss why firms find it beneficial to merge, as well as looking at the potential consequences, it must be understood what the term merger means along with the different types in existence. The term merger is loosely used to indicate any combination of two companies. However a more detailed definition would be that a merger allows the assets and liabilities of the selling company to be transferred to and absorbed by the buying corporation. Mergers are a significant part of corporate strategy."

Tags:aol, corporate, exxon, mergers, mobil, reorganization, restructuring

Abstract
This paper outlines the strategies available to deal with managing change, the common problems associated with a change process and how the FKI Logistex group has dealt with change in recent years. It looks at the manifestations of resistance to organisational change and strategies such as the planned approach and emergent approach in dealing with the change process. It also provides examples of how Logistex has changed recently and highlights how the company has dealt with its resistance to change in the form of better communications from top management and by implementing an internal change agent.

Outline
Executive Summary
Aim
Assignment Brief
Objectives
Introduction to change management
Introduction to FKI
Causes of Resistance to Organisational Change
Resistance to Change
Change Forces
Manifestations of Resistance to Change
TQM
Strategies
Planned Approach
Emergent Approach
Issues and Considerations When Managing Change
Change Agents
Company Politics
Continuous Change
Change within FKI Logistex
Conclusions
References
Bibliography

From the Paper
"External forces greatly influence the change in an organization and are often the trigger for a change process. Some of the common external factors are economic, technological & social and political forces. All of these forces need to be analyzed from whether it is a competitor's new product pushing prices down and increasing competitiveness to the general trends of finance or the direction the government is taking the country and the tightening or relaxing of regulations. All of these forces require watching and acting upon when required."

Tags:tqm, forces, communication, management

Abstract
This paper examines how Guinness enjoys a kind of monopoly in the 'stout beer' segment in the U.K. market and how it stands at the 5th position in the overall beer sales. It proposes relationship, direct and database marketing for the U.K. including market analysis, customer analysis, communications plan and budgeting.

Outline
Introduction
Situational Analysis
Customer Analysis
SWOT Analysis
Objectives
Segmentation
Targeting
Positioning and Creative Strategy
Database Strategy
Communications Plan
Communication Objectives
Relationship & Direct Marketing
Advertising
Sponsorships
Time Plan
Budgeting
Conclusion
References
Appendix

From the Paper
"Guinness has a distinct positioning due to its product characteristics such as dark color; creamy head and the unique two-step pour process. It is seen as a premium beer and is positioned in the specific 'stout' category with to be drunk only on certain occasions. A major change in the positioning is not required, however we suggest a minor drift towards the wider beer category, which can be had on a regular basis. And also its association with occasions such as the St. Patrick's Day, Sports matches, Christmas etc. should be maintained which the company can capitalize."

Tags:beer, database, stout

Abstract
This paper analyzes the subject of Knowledge Management by comparing two papers, "Managing Knowledge for Personal and Organizational Benefit" by Catherine Bailey & Martin Clarke, and "Knowledge Management in Small and Medium Sized Companies: Knowledge Management for Entrepreneurs" by R.P. uit Beijerse." The papers are analyzed and evaluated as separate papers and as well as compared and contrasted, with references from other sources.

From the Paper
"Both articles emphasize the importance of the individual, however the Bailey and Clarke article focuses more heavily on the benefit to the organization from the individuals development, the Beijerse article is more general in terms of knowledge within all aspects of the workplace, analyzing the structure, strategy and culture. Many other authors have analyzed the contribution of individuals knowledge to the benefit of an organization, "brings together business processes, as well as the activities, skills and expertise of individuals within the business." (Phelps A, 2000)"

Tags:business, company, comparison, computer, individual, information, internet, literature, nonaka, organization, organization, personal, review, theory, web

Abstract
This essay discusses the competing claims of both the stockholder and the stakeholder approaches to corporate social responsibility. The author provides an explanation for corporate social responsibility and puts forth arguments for similarities and differences in the stockholder and stakeholder approaches to this movement. Evidence to support these arguments are provided throughout the paper.

From the Paper
" Before discussing the competing claims, it must be understood what is meant by the term corporate social responsibility. Corporate social responsibility is just one aspect of business ethics and has become increasingly important for companies operating in the global economy. It is a fast developing and increasingly competitive field. There is no single, commonly accepted definition of corporate social responsibility but it generally refers to the idea that businesses are accountable for the effects of their actions on the community and should seek socially and economically beneficial results. It involves operating a business in a way that meets ethical and legal standards as well as meeting public expectation. Decisions taken by managers need to satisfy the needs of the community and companies must be accountable for the way in which their results are achieved. Being socially responsible is based on the idea that businesses are not isolated organizations but are integrated with the whole society and have dramatic effects on society's problems, structure and its future."

Tags:friedman, stakeholder, stockholder, management, companies, drucker

Abstract
Massive corporate mergers are becoming increasingly commonplace in 21st-century America. As one huge merger follows another, the benefits for owners and investors are obvious. The paper argues, however, that for our society as a whole, the consequences seem far less beneficial. When too many large corporations merge, competition is reduced, consequently denying consumers a variety of benefits that they are entitled to in our allegedly free market system. The paper argues that the lack of price reduction and innovation are the two most prominent detriments to society in the face of these industry oligarchies. Because one company owns many businesses, the businesses are all run in virtually the same way, leaving very little room for creativity or competition.

From the Paper
"Time Warner's recent merger with Turner broadcasting created the largest media company in the world. It now owns cable distribution, cable channels, production, music publishing, book and magazine publishing, retail interests, film production and theater chains. An example of possible problems: the 1996 controversy over Time Warner's cable provider not wanting to distribute Fox's 24 hour news channel, a competitor with Turner's CNN. Another example is The Disney/Cap Cities/ABC merger, which combines cable, merchandising, theme park, production, film and local media outlets (Barnou, 1999)."

Tags:acquisitions, Alan, Greenspan