Naomi Klein's "No Logo": An analytical critique

Paper Summary:

This paper is about the underlying themes of Naomi Klein's best-selling "No Logo" (2000), the "book that became a movement," a passionate anti-globalization manifesto. The paper looks at the underlying themes of Fordism and post-Fordism, consumer culture and globalization, and analyzes Klein's arguments while drawing on a variety of sources, both literary, -- William Gibson, Aldous Huxley and George Orwell, and academic --Kennedy & Cohen plus contrasting Klein's socialist agenda with libertarian principles.

From the Paper:

"In No Logo, Naomi Klein analyzes the effects of modern advertising on Western society and culture in the late 90s. She argues, for the most part, against its far-reaching effects on everyday life, as well as on the ethical issues associated with the move to a post-Fordist society, where production takes place in third world countries under what is, in effect, 19th century conditions."

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