Cinema Promotion

Paper Summary:

In this article, the writer notes that film is promoted on a basis of genre and film stars as a basis for the massive sales one sees today. Promoters and marketers of film alike desire to understand and know the target audience of any given work, prior to release, in order to better produce interest around a given film. The writer notes that stars, genre and target audience may at first seem almost unrelated, however, once an understanding of any of these forms of classification is grasped, it is revealed that they are in fact highly relevant to each other. The writer concludes that genre, stars and target audience are inextricably linked.

From the Paper:

"This is intriguing for such an audience, who rarely have needs or wants, and certainly do not have much to fear. This essentially gives the "slasher" films an edge of sympathetic narrative, up to a certain point at least. This can be seen in 'Scream' at the point in the movie with the teenage house party, where inevitably something goes wrong, where there is no parental supervision.
"To sum up the idea of target audience in this sense, and for the "slasher" movies in general, then it is clear that they are made for a teenage audience requiring shocks and jolts in their seats, rather than clever suspense or witty dialogue. The mere fact that inevitably they contain narrative filled with alcohol fuelled parties and some sexual scenes naturally entices a teenage audience more. The genre category which 'Scream' and it's ilk so neatly fits into, following so formulaic a narrative structure and style, seems absolutely perfect for it's teenage target audience."

Sample of Sources Used:

• Baler, Martin with Austin, Thomas: "From Antz to Titanic Revaluating Film Analysis" (Pluto Press 2000)
• Bordwell/Thompson: "Film Art an Introduction" (McGraw-Hill)
• Cook, Pam (Editor): "The Cinema Book" (Pantheon Press New York 1985)
• www.imdb.com (User reviews section - 2001)

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