Abstract
The purpose of this research is to examine connections between the policies, strategies, and practices of the fashion industry and the phenomenon of eating disorders. The plan of the research will be to set forth the background and context in which such connections can be credibly made and then to discuss the extent to which compelling evidence exists that there is fashion-industry culpability in the reach and severity of eating disorders.

From the Paper
"The purpose of this research is to examine connections between the policies, strategies, and practices of the fashion industry and the phenomenon of eating disorders. The plan of the research will be to set forth the background and context in which such connections can be credibly made and then to discuss the extent to which compelling evidence exists that there is fashion-industry culpability in the reach and severity of eating disorders, where such disorders can be interpreted as a response of fashion-industry customers to social and cultural norms that the industry either shapes or leads.

The influence of the fashion industry on medical pathology that arises from eating pathology cannot be understood without an appreciation of the ability of cultural norms to influence a whole range of human behavior within that culture. Equally ..."

Abstract
The paper discusses the problem of patients receiving prescription drugs, which they do not actually need because they see the advertising and demand that their doctors give them these drugs. The paper explores the positions of the American Medical Association and the Federal Drug Association. The author concluded that until the drug companies stop hiding the truth and exploiting their drugs, the federal government should do its best to control what the advertisements say and to eliminate loopholes within the law, so that these ads will stop misinforming the public about what the drugs can actually do.

From the Paper
"Drug companies that portray their drugs to improve substantially the lives of the afflicted individuals are not quick to stress the dangers and serious side effects that can endanger lives. The new drugs advertised have a twenty percent chance of ending in an FDA drug recall or having additional FDA safety warnings placed on their labels within 25 years. Advertisements account for hundreds of millions of dollars every year that drug companies spend."

Tags:loopholes, abuse, ama, fda, patients

Abstract
This paper looks at in turn three of the biggest sportswear companies, Fila, Adidas and Nike located in three different countries, Italy, Germany and America. For each company it examines the importance of its location, its primary advertising campaigns and its suitability for the global market.

From the Paper
"The Adidas campaign focuses on elite sports stars but also has an emphasis on sport as a fun activity. The pictures of sports stars shown are not ones emphasizing the challenge of sport, but show the sports stars looking happy, including many of the photos showing the sports stars in poses and not in action. The football/soccer section shows David Beckham posing. The Anna Kournikova sections shows the sport stars in action, while also including more model-like head shots. In each of these cases, the emphasis is on the sports star looking good."

Tags:basketball, tennis, soccer, david, beckham, anna, kournikova

Abstract
Fast food advertising has been allowed to profess anything, from the "healthy quality" of their food to the food company's contribution to homeless kids. While fast food giants are quick to take any of their detractors to court for any erroneous allegations made by members of the public, it doesn't stop these same companies from committing libel themselves through their promotions. However, most fast food companies steer clear of making outrageous claims such any health benefits, preferring to concentrate on marketing their service's convenience, economy and perceived lifestyle. This paper endeavors to highlight this discrepancy in the industry and showcases three fast food companies and their advertising efforts in that regard.

From the Paper
"Fast food outlets have become the messiah for the millions of people out there who don't have more than five minutes to spare in grabbing a bite to eat or for the millions of mothers desperate for one night of not cooking dinner for the family. There is certainly a lot to choose from. All one has to do is switch on the television, turn on the radio, go to the cinemas or even walk down the street. People from all walks of life are bombarded each and every day with jingles and gimmicks and catchcries, inviting the consumer to partake of their fried or greasy menu. Some appeal to the consumer's need for convenience, others appeal to the consumer's economic constraints, and others appeal to the consumer's perceived utopian lifestyle. Some even go so far as to appeal to the consumer's interest in healthy eating. But are these appeals from fast food conglomerates based on truth or are they just trying to beef up their profits duplicitously? This paper endeavors to explore some claims that fast food companies have made in the past through their advertising. Three fast food giants will also be held under the microscope and studied for any evidence of duplicity through their advertising."

Tags:fast, food, advertising, health, food, industry, brand, nutrition

Abstract
This paper reviews the kinds of leading-edge signage found in today's major league sports, the information that signage offers beyond mere branding, and the trends in stadium and home-viewer sports advertising.

From the Paper
"In the book, Ballparks (Von Goeben, 2001), there is a black and white photo of the Polo Grounds in New York, taken around 1911, with only two billboards prominently displayed "the billboards advertised "ESCO Hosiery" and "Adlers Gloves" " that probably cost less than a hundred dollars each. That was a lot of money back then. But by 1952, in another photo in the Ballparks depicting a World Series game at Ebbets Field in Brooklyn, signage was taking up most of the interior walls of the stadium. Thirteen billboards at ground level "approximately 30-40 feet wide each" were visible from the left field corner to the scoreboard in right center. And one wonders how much those billboards brought in for the teams. Not very much, in today's dollar terms. But whatever the pittance was, it is dwarfed millions of times over by the $10 million a year Reliant Energy pays in 2003 to be the "sponsor" of the NFL's Houston Texans stadium, or the $7.6 million FedEx pays annually to get its logo "and name" on the Washington Redskins' football field."

Tags:team, logo, sponsor

Abstract
This paper examines Delta Airlines' financial and marketing goals and notes how the financial objectives are closely linked to the marketing goals. The paper looks at how Delta focuses on the needs and wants of its customers, as well as how it has been financially affected by the September 11 terrorist attacks. The paper also discusses the areas that Delta intends to target for marketing purposes and where it faces the greatest competition.

From the Paper
"The company's financial objectives and goals are closely linked to its marketing plan. Vicki Escarra, Chief Marketing Officer of Delta Airlines says that the company's singular dedication to the needs and wants of consumers has allowed Delta to survive and thrive in the most difficult market environments (Morris, 2002). One event that shook Delta and the rest of the airlines was the terrorist activities of September 11th. Increased expenses due to security training, cockpit door reinforcement, and insurance costs dramatically altered the airline's fixed overhead costs."

Tags:corporate, travel, industry, domestic, international, airports, seats, flown, miles

Abstract
This paper looks at the different marketing and business strategies of companies whose business is solely through their website (click-and-click companies) and those whose website is an additional source of sales (brick-and-click); but who physically have a storefront. Their strategies are compared for their effectiveness and ability to reach the audience the companies seek.

From the Paper
"The first characteristic of the Internet store is the importance of the web site. The web site is the basis of the Internet store, with accessibility and ease-of-use determining whether the customer will purchase from the store and return to the store. The web site is the equivalent of a retail store front's location, if it is easy to get to, customers will be more likely to visit it again. Unlike retail stores, the biggest concern is how easy the store is to move around in. Ease-of-use is said to be the most significant factor, with ease-of-use comprising three attributes: how quickly the web site downloads, how easy the first page is to understand and how easy it is to navigate between pages (Kotler 48). Click-and-click retailers have built their businesses based on the online presence and so tend to be aware of how important the web site is. Part of their marketing strategy involves making the web site as convenient and easy-to-use as possible."

Tags:internet, website, user, customer, sales, retail, business, company, online, strategy, content

Abstract
This paper is an analysis of a case study involving the Gillette company. The writer discusses the company's operations in Indonesia in 1995. Th writer looks at the function of marketing within a company and discusses what Gillette's marketing strategy should be. The writer examines which of the 4 P's of marketing should be manipulated to help Gillette increase sales and profits.

From the Paper
"Marketing is the business function that attempts to address customers' unfulfilled needs and wants. The role of the marketing department in a company is to identify and measure customer wants, needs and determine which of them the company can serve, decide on the appropriate products and services and prices and determine the level and mix of advertising and promotional activities. The most successful marketing managers understand the objectives and resources of their company and make decisions that take into account the constraints the company ... "

Tags:Case study, Harvard Business School, Indonesia, Gillette, price, product, place and promotion, market share

Abstract
A critique of the fast food industry that discusses Eric Schlosser's book, "Fast Food Nation" and Morgan Spurlock's documentary film, "Supersize Me". It contends that both present ample evidence that the health and longevity of the American people are being severely damaged by the fast food industry.

From the Paper
"Eric Schlosser's, "Fast Food Nation" uses the truth to persuade his readers of the reality of the facts and opinions presented in his book. Unlike the devious deceptive and manipulative methods used by the fast food industry to stimulate sales on ..."

Tags:obesity, fast, food

Abstract
This paper examines how sales promotion is a major part of modern day marketing activity and how there are many companies spending millions of pounds on promoting financial products. It attempts to evaluate the use of promotions in financial services marketing with reference to organizations within the financial services sector. It shows how advertising and promotional efforts have become more regionalised and specifically tailored towards targeting a specified audience and how companies and corporations in the financial services sector have begun to adapt to the Internet and to promote on-line support in recognition of the service.

From the Paper
"The advent of the internet and increasingly sophisticated technological applications are acting out important roles - in all aspects of business, sales and marketing. Monitoring customer activity is a challenge for all companies in industry. The marketing department can be sure to identify and assess certain conditions under which a communication will have an intended impact. When these conditions are adhered to, the company automatically contacts the customer with the appropriate personalized message. In practice, this is known as the emergence of dialogue marketing. This useful communicative tool can be used to reactivate or retain customers."

Tags:bonds, communication, futures, gilts, insurance, investment, profits